Purpose/Objective

Lead the marketing, branding, partnerships, and experiential engagement agenda across MIAL and NMIAL.

The role will be responsible for developing large-scale marketing campaigns, securing strategic brand partnerships and sponsorships, enhancing airport brand visibility, and creating unique customer experiences that drive passenger engagement, commercial revenues, and destination appeal.

Key Responsibilities of Role

Marketing & Brand Strategy - Develop and execute integrated marketing strategies to strengthen the brand positioning of MIAL and NMIAL.

- Create and manage an annual airport marketing calendar benchmarked against leading global airports and premium retail destinations.
- Plan and execute high-impact ATL, BTL, digital, and experiential marketing campaigns.
- Drive initiatives that enhance passenger engagement, footfall, and customer experience. Brand Partnerships & Sponsorships - Build strong relationships with leading brands, agencies, media partners, and industry stakeholders.

- Identify, engage, and onboard new brand partners to create differentiated airport experiences and revenue opportunities.
- Develop co-marketing partnerships, sponsorship programs, and strategic collaborations.
- Secure marquee sponsorships and monetization opportunities across airport assets, events, and campaigns. Experiential Marketing & Activations - Conceptualize and deliver large-scale activations, brand experiences, promotional events, and customer engagement programs.

- Collaborate with retail, F&B;, duty-free, lounges, and commercial partners to create impactful experiences.
- Introduce innovative campaigns and events that enhance airport visibility and passenger satisfaction.



Stakeholder Management & Performance - Manage relationships with agencies, creative partners, event companies, and key stakeholders.

- Track campaign performance, sponsorship revenues, engagement metrics, and ROI.
- Present periodic reviews and recommendations to leadership. Key Competencies - Brand Strategy & Marketing - Strategic Partnerships - Sponsorship & Revenue Generation - ATL / BTL Campaign Management - Experiential Marketing - Business Development - Stakeholder Management - Commercial Acumen - Creativity & Innovation - Solid Communication & Influencing Skills

Technical Competencies Brand Management-AAHL,Campaign Management -AAHL,Data Analysis and Interpretation-AAHL,Market Intelligence and Competitor Analysis-AAHL,Marketing Strategy & Planning-AAHL,Public Relations Management-AAHL,SEO & SEM (Search Engine Optimization & Search Engine Marketing)-AAHL

Qualifications and Experience

Experience & Qualification - MBA in Marketing, Brand Management, Business Management, or related field preferred.

- 10+ years of experience in marketing, brand management, partnerships, sponsorships, ATL/BTL campaigns, experiential marketing, and consumer engagement.
- Proven track record of executing large-scale campaigns and high-visibility brand activations.
- Strong network across consumer brands, marketing teams, agencies, and industry partners.
- Experience in airports, retail, malls, hospitality, entertainment, lifestyle, travel, or consumer-facing businesses preferred.
- Demonstrated ability to secure partnerships, sponsorships, and drive revenue-generating marketing initiatives.
- Deep understanding of the consumer brand landscape and emerging marketing trends.

📌 Senior Manager - Marketing (Mumbai)
🏢 Adani Group
📍 Mumbai