- Develop and execute modern trade strategy to drive sales growth, market share, profitability and brand visibility across national and regional modern trade chains.
- This role leads key customer relationships, negotiates commercial agreements, oversees category and promotional strategies and collaborates with cross-functional teams to ensure successful execution across all modern trade channels.
- Prepare annual business plans, sales forecasts and channel development strategies.
- Build and maintain strong relationships with key national and regional retail accounts.
- Optimize product assortment, distribution, pricing and promotional effectiveness.
- Explore opportunities for geographic expansion, product diversification or current market segments to drive business growth and increase market share.
- Coordinate with Supply Chain, Marketing,
Finance and Operations teams to ensure product availability and seamless execution.
- Lead a high-performing team of Key Account Managers, providing guidance, mentorship and training to develop skills and foster a culture of innovation and excellence.
Preferred candidate profile
- 12-15+ years of progressive sales experience with significant experience in Modern Trade Key Account Management within FMCG, Food & Beverage, Dairy or related industries.
- Proven track record of managing modern trade accounts and achieving sales targets.
- Strong relationship management and negotiation skills to negotiate contracts, agreements and partnerships with vendors, suppliers and other stakeholders to optimize terms, reduce costs and drive business growth.