About the Role

Flipkart Grocery is scaling its Staples business to become the #1 online destination for everyday essentials. As SM1 — Growth & BD, you will own the P&L; for a significant category cluster, drive selection depth, lead competitive pricing decisions, and build the GTM engine that puts Flipkart

Grocery front and centre with shoppers. This is a high-ownership, high-visibility role sitting at the intersection of commercial, product, and marketing.

Key Responsibilities

1. P&L; Ownership & Growth Management

• Own the category P&L; — revenue, margin, and contribution — with full accountability for monthly and quarterly targets.
- Drive GMV and order growth through demand-side levers (promotions, pricing, discovery) and supply-side levers (availability, serviceability, fill rates).
- Identify white-space growth opportunities within Staples; build and execute time-bound growth plans with clear milestones.
- Track category health metrics (traffic, conversion, returns, NPS) and course-correct proactively.

1. Selection Strategy

• Define and execute the selection roadmap — identify gaps vs. competition and top search terms with zero-result or low-conversion outcomes.
- Partner with key national and regional brands, D2C players, and local manufacturers to onboard right-fit supply.
- Drive listing quality: content completeness, imagery, pack-size rationalisation, and catalogue hygiene.
- Work with the BD team to negotiate exclusives, priority onboarding, and co-marketing commitments.

1. Pricing Management & Competition Analysis

• Own the pricing strategy for the category — maintain competitiveness across key SKUs vs. Amazon, Blinkit, Zepto, and modern trade.
- Build and maintain a pricing intelligence framework using internal tools and third-party feeds;

drive weekly price-gap reviews.




- Run promotional calendar planning: deep-dive offers, combo deals, and seasonal campaigns calibrated to margin guardrails.
- Conduct regular competitive benchmarking — assortment, pricing, delivery promise, and UX —

and translate insights into action.
1. GTM & Visibility Management

• Lead the end-to-end GTM for new brand launches, category expansions, and flagship sales events (BBD, Republic Day, etc.).
- Partner with the marketing team to plan and execute on-app visibility — homepage banners,

category pages, push notifications, and search merchandising.
- Drive brand-funded marketing: co-invest deals, sponsored listings, and off-platform campaigns

(social, influencer, CRM).
- Define and track funnel KPIs from awareness to purchase; iterate rapidly based on campaign performance data.

What We're Looking For

Experience 5–8 years total; 2+ years in e-commerce category management,

FMCG trade marketing, or modern trade key accounts.

Grocery/Staples exposure strongly preferred.

P&L; Mindset Demonstrated ownership of revenue or margin targets; comfortable reading a P&L; and identifying levers.

Analytical Skills Proficient in Excel/Sheets and data tools (SQL a plus); able to draw sharp business insights from large datasets.

Stakeholder Mgmt Strong cross-functional collaboration with supply chain, marketing,

finance, and tech; vendor-facing negotiation experience.

Education MBA from a Tier 1/2 institute preferred; not mandatory if experience is robust.

Why Flipkart Grocery?

- Scale that matters: tens of millions of grocery orders, a category growing double-digits YoY.
- High autonomy: own your P&L; from day one with direct access to leadership.
- Platform advantage: leverage Flipkart's tech, supply chain, and data assets to move fast.
- Competitive compensation: fixed + performance bonus + ESOPs.

📌 Senior Manager- Growth & BD (Bengaluru)
🏢 Flipkart
📍 Bengaluru