: Senior Digital Marketing Manager

Location: Bangalore

Experience: 7+ Years

Employment Type: Full-time

About the Role

We are looking for an experienced and results-driven Senior Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a strong background in developing and executing integrated digital marketing strategies that drive brand awareness, lead generation, customer acquisition, and revenue growth. This role requires strategic thinking, leadership skills, and hands-on experience across multiple digital channels.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead and manage SEO, SEM, PPC, display advertising, email marketing, content marketing, social media, and affiliate marketing campaigns.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.
- Drive lead generation and customer acquisition through performance marketing initiatives.
- Monitor campaign performance and optimize ROI using analytics and data-driven insights.
- Manage website performance, landing page optimization, and conversion rate optimization (CRO).
- Oversee SEO strategies, keyword research, backlink development, and organic traffic growth.
- Collaborate with content, design, product, sales, and business teams to execute marketing campaigns.
- Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
- Manage digital marketing budgets and ensure efficient allocation of resources.
- Track KPIs and prepare weekly and monthly performance reports for leadership.
- Lead, mentor, and manage the digital marketing team while fostering a high-performance culture.
- Stay updated with the latest digital marketing trends,



AI marketing tools, and emerging technologies.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing is preferred.
- 7+ years of experience in Digital Marketing, with at least 23 years in a leadership role.
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid media platforms.
- Hands-on experience with SEO, SEM, Google Analytics 4 (GA4), Google Tag Manager, Search Console, and marketing automation tools.
- Proficiency in performance marketing, lead generation, and conversion optimization.
- Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
- Strong understanding of content marketing, social media strategy, and email marketing.
- Excellent analytical, communication, presentation, and stakeholder management skills.
- Ability to manage multiple projects and deliver results in a rapid-paced environment.

Preferred Skills

- Experience in B2B and B2C digital marketing.
- Knowledge of AI-powered marketing tools and automation platforms.
- Experience with A/B testing, attribution models, and customer journey optimization.
- Familiarity with WordPress or other CMS platforms.
- Basic understanding of HTML/CSS is an added advantage.

Key Competencies

- Strategic Thinking
- Leadership & Team Management
- Performance Marketing
- Campaign Optimization
- Data Analysis & Reporting
- Budget Management
- Problem Solving
- Communication & Stakeholder Management
- Project Management

What We Offer

- Competitive salary and performance-based incentives.
- Opportunity to lead high-impact digital marketing initiatives.
- Collaborative and innovative work environment.
- Career growth and leadership opportunities.
- Learning and development programs.

📌 Senior Digital Marketing Analyst (Bengaluru)
🏢 Katalysst Cpg
📍 Bengaluru