About the Role We are looking for an experienced and commercially driven Brand Manager to lead and grow assigned categories within Home Centre. The role is responsible for developing category strategies, driving sales and profitability, managing vendor relationships, optimizing product assortments, and delivering a compelling customer proposition aligned with Home Centre's brand vision. The ideal candidate will possess strong analytical capabilities, market awareness, negotiation skills, and a passion for creating customer-centric product assortments.

Responsibilities Category & Business Management Develop and execute category growth plans aligned with business objectives.

Own category sales, margin, inventory, and market share targets.

Analyze business performance and identify opportunities for growth and profitability.

Monitor category KPIs and implement corrective actions to achieve targets.

Product

Assortment & Buying Build customer-relevant assortments across assigned categories.

Drive seasonal buying, range reviews, and product lifecycle management.

Identify emerging trends and consumer preferences to develop winning product propositions.

Ensure optimal product mix across price points and customer segments. Vendor & Brand Management Build strong relationships with brand partners.

Lead commercial negotiations for pricing, margins, rebates, promotional support, and payment terms.

Evaluate vendor performance and develop strategic partnerships.

Identify new sourcing opportunities to enhance assortment and competitiveness. Sales & Profitability Deliver topline and bottom-line targets for the category.

Work closely with Planning and Supply Chain teams to optimize inventory productivity.

Improve sell-through, stock turns,



and gross margin return on investment (GMROI).

Drive promotional and markdown strategies to maximize sales and profitability. Market & Consumer Insights Conduct competitor benchmarking and market research.

Analyze customer insights and buying behavior.

Track industry trends and recommend new product opportunities. Cross-Functional Collaboration Partner with Visual Merchandising, Marketing, Planning, Supply Chain, and Store Operations teams.

Support marketing campaigns, launches, and promotional events.

Ensure effective execution of category strategies across all sales channels.

Key Performance

Indicators (KPIs) Sales Growth

Gross Margin %

Category Profitability

Inventory Turnover

Stock Cover & Availability

Sell-Through Performance

Vendor Funding & Commercial Income

Markdown Optimization

New Product Success Rate

Market Share Growth Qualifications Bachelor's degree in Business, Retail Management, Marketing, Fashion, Home Furnishing, or related field.

MBA preferred.

6-8 years of experience in Buying, Category Management, Brand Management, or Merchandising.

Experience within Home, Furniture, Home Décor, Kitchenware, Furnishings, or Retail industry preferred.

Proven track record of driving category growth and profitability.

Required Skills Solid commercial acumen

Buying and assortment planning

Vendor negotiation and relationship management

Business analytics and financial planning

Market intelligence and trend forecasting

Inventory and demand planning

Stakeholder management

Advanced Excel and retail reporting tools

Strong communication and presentation skills Preferred Skills Customer First Mindset

Ownership & Accountability

Strategic Thinking

Results Orientation

Decision Making

Collaboration & Influencing

Agility & Innovation

📌 Senior Brand Manager (Bengaluru)
🏢 Home Centre India
📍 Bengaluru