About BECO BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C)

brand, we are on a mission to make the world a better place, one home at a time.

About The Role We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated marketing initiatives across ATL, BTL, and digital platforms.

What You’ll Do

- Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital

channels
- Lead GTM initiatives across social media, influencer marketing, and performance marketing

campaigns
- Work closely with internal teams and external agencies to ensure seamless campaign execution




- Track brand performance, market share, consumer insights, and competitor activities
- Analyze campaign effectiveness and optimize spends to maximize ROI
- Manage brand budgets and marketing investments efficiently
- Support new product launches and brand-building initiatives across channels

What We’re Looking For

- 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands
- Robust understanding of ATL, digital marketing, influencer marketing, and campaign planning
- Analytical mindset with the ability to derive insights from campaign and consumer data
- Excellent stakeholder management and communication skills
- Highly organized, proactive, and execution-focused
- Prior experience in sustainable, lifestyle, or consumer brands is a plus

📌 Senior Brand Executive (Mumbai)
🏢 Beco
📍 Mumbai