SEO/AEO Specialist

Location: Hyderabad (Gachibowli)

Experience: 4–6 Years

Employment Type: Full time About the Role

As an SEO/AEO Specialist at NxtWave, you will own the organic growth strategy across NxtWave's portfolio of products, including NIAT, Academy, and other offerings. This is a high-impact role focused on driving visibility across both traditional search engines and AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.

You will be responsible for building a scalable organic growth engine that improves search rankings, increases qualified leads, and strengthens NxtWave's authority across trusted digital platforms. Key Responsibilities

Develop and execute SEO and Answer Engine Optimization (AEO) strategies across multiple NxtWave products.

Improve visibility and citations on AI-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.

Own branded search performance and improve rankings for high-intent non-branded keywords.

Drive qualified organic leads by optimizing the complete search-to-conversion funnel.

Perform technical SEO audits and implement improvements related to:

Website architecture

Crawlability and indexation

Core Web Vitals

Structured data (Schema Markup)

Internal linking

Create and execute a content strategy aligned with user intent and different stages of the customer journey.

Build brand authority across third-party platforms such as Reddit, Quora, YouTube, review websites, and industry publications.

Monitor website performance using SEO and analytics tools and optimize campaigns based on insights.

Track and report key SEO metrics including rankings, organic traffic, qualified leads, conversions, and ROI.

Collaborate with Product, Engineering, Content,



and Marketing teams to implement SEO best practices.

Continuously evaluate AI search trends and identify new opportunities to improve brand visibility.

Required

Qualifications

4–6 years of hands-on experience in SEO with strong technical expertise.

Proven experience in Answer Engine Optimization (AEO) within the last 12–18 months.

Strong understanding of

Technical SEO

Search intent and content strategy

Schema and structured data

Core Web Vitals

Website architecture

Internal linking strategies

Experience improving brand visibility on AI-driven search platforms.

Strong analytical skills with experience using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar tools.

Ability to connect SEO initiatives directly to lead generation and business outcomes.

Experience building website authority through high-quality off-page SEO and digital PR initiatives.

Strong stakeholder management and cross-functional collaboration skills.

Ability to independently own strategy, prioritize initiatives, and drive execution.

Preferred

Qualifications

Experience working in the EdTech or Education industry.

Experience marketing high-consideration or high-ticket products.

Familiarity with entity SEO, knowledge graphs, and AI search optimization techniques.

Understanding of LLM optimization, AI citation strategies, and evolving search ecosystems.

What We

Offer

End-to-end ownership of the SEO and AEO growth channel.

Opportunity to shape the future of AI-first search visibility.

Cross-functional exposure across multiple NxtWave products.

High-impact role with autonomy to define strategy and execution.

Opportunity to influence business growth through organic acquisition and AI-driven discovery.

📌 Search Engine Optimization Specialist (Hyderabad)
🏢 NxtWave
📍 Hyderabad