Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.

The Opportunity

Queen Elizabeth's School, Gurugram is a Cambridge curriculum school built on British educational heritage, and part of the QE Global Schools network within GEDU Global Education, with established campuses in the United Kingdom and Dubai.

We are seeking an SEO Specialist to build the school's organic search presence from the ground up. This is a foundational appointment. The person appointed will own the entire channel — technical health, site architecture, content strategy, local search, third-party listings and off-page authority — and will be accountable for converting organic search into a measurable admissions enquiry pipeline.

The Role

Technical SEO and Site Health

- Own the technical audit cycle end to end. Diagnose crawl, indexation, rendering and Core Web Vitals issues, translate them into developer-ready specifications, prioritise them by commercial impact, and quality-assure every deployment.
- You will not write production code; you will be the person who determines what gets built and verifies that it was built correctly.

Site Architecture and Indexation

- Restructure the information architecture so that each programme, stage and service can rank independently.
- Own URL structure, canonical logic, internal linking, redirect strategy and structured data implementation across the site.

On-page and Metadata

- Own titles, meta descriptions, heading hierarchy and schema markup sitewide.
- Benchmark search listings against competing Gurugram schools and ensure the school's curriculum and positioning are represented accurately in search results.

Content Strategy and topical Authority

- Build the keyword and intent architecture covering the full admissions decision journey, weighted towards commercial and transactional intent.




- Develop a twelve-month content roadmap and brief the content writer with target query, intent, structure, internal linking and schema specified.
- You will set the strategy; production sits with content colleagues.

AI and Answer-Engine Visibility

- Establish the school as a citable source across AI answer surfaces through entity consistency, structured data and direct-answer content formats. This is a stated priority, not an afterthought.

Local Search

- Own Google Business Profile end to end, alongside map-pack visibility, catchment and location landing pages, NAP consistency and review generation.
- Local intent drives a substantial share of school search behavior in this market.

Third-party listing Ecosystem

- Claim, correct, optimise and monitor the school's presence across Edustoke, Ezyschooling, SchoolMyKids, Yellow Slate and comparable aggregator platforms.
- These platforms will outrank a recent school domain for category terms for some time.
- Managing them is a primary channel responsibility, not a housekeeping task.

Backlink Hygiene and Authority Building

- Audit and maintain the backlink profile, including disavow management.
- Build authority through education press, curriculum and accreditation bodies, the wider GEDU network, parent communities and local partnerships. Earned links only.

Measurement and Attribution

- Configure GA4 and Search Console for organic reporting. Establish end-to-end attribution from organic search through to the CRM lead record, so that organic performance is defensible rather than asserted.
- Deliver a monthly report against defined objectives and a quarterly competitive share-of-voice analysis.

Conversion

- Own the organic landing page experience and the enquiry path, working to improve session-to-enquiry conversion rather than traffic volume alone.

The Person

- 5+ years in SEO , of which a minimum of two years in a lead-generation environment. Education, healthcare,



real estate or another high-consideration services sector is strongly preferred.
- Demonstrable technical depth. You have diagnosed and resolved Core Web Vitals failures, crawl and indexation problems, JavaScript rendering issues and duplicate or thin-content patterns. You can read a PageSpeed Insights report and produce a ticket a developer can act on without further discussion.
- Site architecture experience. You have restructured a site where multiple content sets shared a single URL, and you can explain what you were careful of when you did it.
- Off-page judgement. You have audited a compromised backlink profile, built and filed a disavow, and you can articulate what warrants disavowal and what does not.
- Local SEO ownership. Hands-on responsibility for Google Business Profile and map-pack ranking for a physical location in a competitive metropolitan market.
- Content-led SEO. You have built topical authority through a structured content programme rather than through link volume, and you can brief a writer properly.
- Commercial accountability. You have been measured on leads or revenue, not on rankings alone. You understand assisted conversions, attribution windows, and the difference between traffic and pipeline.
- Analytics. GA4 to a working standard — custom events, conversion configuration, exploration reports — alongside Google Search Console, Google Tag Manager, and at least one of Semrush or Ahrefs.
- Stakeholder management. You can explain a technical constraint to a non-technical colleague without jargon, and hold a development counterpart to a deadline without escalation being the first tool you reach for.
- Communication. Written and verbal clarity sufficient to present strategy and performance to senior leadership.

Personal Qualities

- Prior SEO ownership for a school, university, edtech platform or admissions-driven organisation in India.
- Familiarity with Zoho CRM, or equivalent experience wiring source attribution from search through to a CRM record.
- Working knowledge of generative engine optimisation and how content is selected for citation in AI answers.
- Understanding of international curricula — Cambridge, IB, CBSE — sufficient to brief content accurately without supervision.
- Working HTML and CSS, and an understanding of how a component-based CMS assembles a page.

📌 Search Engine Optimization Executive (Gurugram)
🏢 Queen Elizabeth’s School, Gurugram
📍 Gurugram