- Platform Strategy & Governance: Own the SFMC roadmap, solution design, and data modeling standards across business units.
- Journey & Automation Orchestration: Build and monitor complex workflows via Journey Builder, Automation Studio, and Contact Builder.
- Integrations & Data Management: Oversee integrations with Salesforce CRM, Data Cloud/CDP, and third-party APIs using SQL, SSJS, and REST/SOAP endpoints.
- Team Leadership & Mentoring: Guide a team of developers and marketing specialists, handle estimations, and run requirement-gathering workshops.
- Compliance & Security: Ensure data privacy regulations (GDPR/local consent policies) and security best practices are met.
Required Qualifications & Skills
- Experience: 7 to 10+ years working directly with digital marketing systems, with at least 5 years dedicated to hands-on SFMC delivery.
- Technical Stack: Proficient in AMPscript, SSJS, SQL, HTML/CSS, and data extensions.
- Core Tooling: Expert-level command of Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
- Certifications: Salesforce Certified Marketing Cloud Consultant or Email Specialist preferred
📌 Salesforce Marketing Cloud Lead (SFMC Lead) (Bengaluru)
🏢 Concord USA
📍 Bengaluru
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