Role & responsibilities

1. Daily Outlet Coverage & Order Generation

- Execute the daily beat plan by visiting all assigned outlets in the SVL kirana stores, pharmacies, baby specialty stores, medical stores, and supermarkets as per approved frequency.
- Take orders from each outlet, ensure Softsens products are available at the right quantity, and follow up with the stockist for timely delivery.
- Convert non-buying outlets to active stockists by explaining Softsens product benefits, sharing samples where available, and communicating ongoing trade schemes.
- Plan the next day's visits the evening before organise route, prepare order sheets, and review outlet-level targets before starting the day.

2. Shelf Visibility & In-Store Execution

- Ensure Softsens products are correctly placed on the shelf at every visited outlet front-facing, clearly priced, and with current POSM material (shelf talkers, standees, stickers) in place.
- Negotiate for primary shelf placement and additional display space for hero SKUs — especially Pack of 5 Kids Soaps, Wipes, and Shampoo — with outlet owners.
- Report and escalate any damaged, expired, or incorrectly priced Softsens stock immediately to the Sales Officer.
- Ensure new products are placed and visible at all outlets within the first two weeks of any Softsens launch.

3. Product Knowledge & Trade Communication

- Develop thorough knowledge of all Softsens products — ingredients, key benefits, age suitability, pricing, and comparison with competitors — and communicate this confidently to shopkeepers and chemists.
- Explain current trade schemes, consumer offers, and promotional activities accurately to outlet owners and ensure they display and communicate them to end consumers.
- Handle basic retailer objections on price, shelf space, and brand awareness confidently and escalate genuine concerns to the SO.
- Attend all cycle meetings, product training sessions, and induction programs — take notes and implement learning immediately on the beat.

4.



Stockist Coordination & Supply Chain

- Liaise with the assigned stockist daily to track delivery status, pending orders, and stock levels — flag shortages or excess inventory to the SO immediately.
- Monitor near-expiry and slow-moving products at the stockist level and alert the SO for timely liquidation action.
- Support collection of outstanding dues from retailers and communicate payment timelines accurately to the stockist and SO.
- Ensure product availability is never the reason for an outlet not buying — proactively flag anticipated stock shortages before they become a problem.

5. Market Intelligence & Reporting

- Record and report competitor product presence, pricing, new launches, and promotional activities at outlet level during every beat visit.
- Submit Daily Sales Reports (DSR) accurately at the end of each day — outlet visits, orders booked, new outlets contacted, competitor observations, and any trade feedback.
- Submit Tour Plans, TADA expense statements, and monthly sales summaries on time and with full accuracy.
- Maintain zero tolerance for data inflation — outlet visits, orders, and expense claims must reflect ground reality exactly.

Preferred candidate profile

- 1–3 years of field sales experience — FMCG, consumer healthcare, baby care, or personal care preferred.
- Comfort with daily beat-based fieldwork — must be willing and able to visit 25–35 outlets per day on foot, by two-wheeler, or by public transport.
- Basic product communication skills — ability to explain product advantages clearly to a shopkeeper or chemist in Hindi and/or the local language.
- Discipline with daily reporting — DSR, order sheets, and expense claims must be submitted accurately every single day.
- Positive attitude toward learning — must attend all training sessions and apply product knowledge actively on the beat.
- Ownership mindset — must treat the assigned beat as their own territory and take initiative to grow it without being told.

Benchmark companies: Himalaya, Mama earth (Honasa), ITC, HUL, J&J;, Mee Mee, Mother sparsh, Cetaphil or similar

📌 Sales Representative (Mumbai)
🏢 Softsens
📍 Mumbai