Purpose Of The Job Sales Officer is supposed to manage and develop Himalaya CPD business by building brand/size distribution and in-store marketing impact to maximize potential off-take in a defined geographical Distributor area.

The Sales

Officer will deal mainly with distributors. The purpose is to establish a relationship to implement the sales fundamentals, which drive our business. He is responsible for Secondary Sales, Primary Sales of respective distributors/towns assigned to him.

The Sales

Officer is also responsible for recruitment, training & development of frontline field force both 3rd party (ISR) and that of Distributor (DSM).

Key Responsibilities

- Responsibility for Secondary & Primary Sales targets fulfilment for all Distributors, towns & Specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Himalaya CPD strategies. Implement & Align the sales fundamentals (Distribution, Placements, POSM, Promotions, etc.) with distributor & Retailers. Measure these fundamentals and adapt them to maximize growth potential.
- Sales Officer is responsible for Distributor Claims, Inventory management,



Distributor Warehouse hygiene, Automation, Reporting any development at the distributor end related to the CPD categories.
- Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review Incentive program for key deliverables.
- Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, Implement coverage optimization plan as per the company guidelines.
- Execute planned Programs, Promotional & merchandise across Retailers in the specified geography by guiding and inspiring the frontline team across Distributors.
- Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total
- Manage Distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with Distributor as per company specified standards.

📌 Sales Officer GT Bathinda
🏢 Himalaya Wellness
📍 Bathinda