Sales Manager – Premium Beverages (HORECA & Retail)

Location: Palampur, Himachal Pradesh (Travel across North India)

About Hill Farm Organics

Hill Farm Organics is building one of India's most exciting premium beverage companies. Our flagship kombucha brand, ZYM , is crafted in the Himalayas using natural fermentation and bold flavour combinations. Alongside ZYM, we are developing a portfolio of innovative functional beverages and sustainable food products.

We are looking for a hands-on Sales Manager who thrives on building markets from the ground up. This is not a desk job—it is an opportunity to create distribution, develop customer relationships, and build a scalable sales engine.

Your Mission

Your primary objective is to establish ZYM as the preferred premium kombucha brand across North India by developing a strong network of HORECA customers, premium retailers, cafés, and wellness businesses.

You will build repeat business through excellent execution, market intelligence, and disciplined sales processes.

Key Responsibilities

- Develop new markets through direct sales and self-distribution.
- Acquire cafés, restaurants, hotels, premium grocery stores, gyms, and specialty retailers.
- Conduct product tastings and educate customers about kombucha.
- Build long-term relationships with restaurant owners, chefs, café operators, and distributors.
- Manage the complete sales pipeline from prospecting to repeat orders.
- Work closely with the delivery and operations teams to ensure excellent customer service.
- Maintain accurate customer data and sales activities using ERPNext CRM.
- Monitor competitor activity and identify new business opportunities.
- Recruit, mentor,



and lead route sales executives as the business grows.
- Achieve monthly sales, outlet acquisition, and revenue targets.

What We're Looking For
- 3–7 years of B2B FMCG, beverage, food service, or HORECA sales experience.
- Demonstrated ability to open new accounts and develop territories.
- Comfortable spending most of the week meeting customers in the field.
- Solid negotiation and relationship-building skills.
- Entrepreneurial mindset with a bias for action.
- Ability to analyse numbers and manage a sales pipeline.
- Experience with CRM or ERP systems is an advantage.
- Valid driving licence and willingness to travel extensively.

Success in This Role Within your first year, you will be expected to:
- Build a high-quality portfolio of recurring customers.
- Expand distribution across key cities in North India.
- Establish a disciplined route-sales system.
- Improve customer retention and repeat-order frequency.
- Help build and mentor a high-performing sales team.

What We Offer
- Competitive fixed salary.
- Attractive performance-based incentives linked to outlet acquisition, revenue, and repeat business.
- Opportunity to build a national premium beverage brand from an early stage.
- Significant autonomy and direct access to the founder.
- Fast career growth with the opportunity to lead a larger commercial team as the company scales.

Why Join Us? We're not looking for someone to maintain an existing business—we're looking for someone excited to build one.

If you're passionate about food, beverages, entrepreneurship, and creating brands that people love, we'd love to hear from you.

Apply with your CV and a brief note explaining a market that you've successfully built or grown.

📌 Sales Manager – Premium Beverages (HORECA & Retail) (Palampur)
🏢 Hill Farm Organics
📍 Palampur