Company Description SRIVARU Holding Limited is a NASDAQ-listed company (NASDAQ: SVMH) that is redefining the two-wheeler automotive industry with advanced, sustainable electric two-wheeler solutions. Operating in India through SRIVARU Motors, the company targets one of the world’s largest two-wheeler markets, driven by rapid urbanization and demand for efficient personal transportation. Led by founder and CEO Mohanraj Ramasamy, SRIVARU focuses on innovation, safety, and performance in a highly competitive environment.

Its flagship PRANA Motorcycles, including the PRANA 2.0, feature state-of-the-art motors, batteries, advanced braking, high-visibility lighting, ergonomic design, and a patented chassis for superior balance and riding experience. The company also benefits from strong policy support for electric vehicles through initiatives such as India’s National Electric Mobility Mission Plan (NEMMP).

Role Description The Sales Executive is a full-time, on-site role based in Coimbatore, responsible for driving sales of SRIVARU’s electric two-wheelers, with a particular focus on the PRANA product line. This role involves identifying and qualifying leads, managing the sales pipeline, conducting product demonstrations, and presenting value propositions to individual customers, fleet buyers, and channel partners.

The Sales

Executive will build and maintain robust relationships with dealers, distributors, and key accounts, negotiate pricing and terms,



and close sales in alignment with revenue targets. Day-to-day activities include market research, competitor analysis, participation in promotional events and test-ride campaigns, and collaboration with marketing and operations teams to ensure timely deliveries and high customer satisfaction. The role also requires accurate reporting of sales performance, use of CRM tools, and providing feedback to leadership on market trends and customer needs.

Qualifications Strong sales and business development skills, including lead generation, pipeline management, negotiation, and closing deals.

Customer relationship management skills, with experience in building long-term partnerships with dealers, distributors, and key accounts.

Knowledge of automotive or electric vehicle markets, preferably in the two-wheeler segment, and understanding of local market dynamics in India.

Effective communication and presentation skills, with the ability to explain technical product features in clear, customer-focused language.

Proficiency in basic office and CRM software, with strong organizational and reporting abilities.

Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience in sales.

Proven track record in field sales or on-site sales roles;

experience in automotive or EV sales is an advantage.

Comfort working in a fast-paced, target-driven environment, with resilience and adaptability

📌 Sales Executive (Coimbatore)
🏢 SRIVARU Holding
📍 Coimbatore