Sales Officer (SO)

- Field Sales

General Trade Health & Wellness**

AT A GLANCE

Function | Sales

Health & Wellness

Level

Sales Officer

Reporting To | Area Sales Manager

Channel

General Trade, Up-to-date Trade & Pharmacy

Experience

23 Years

Industry

Health & Wellness / Nutraceutical / FMCG |

ABOUT THE ROLE

We are looking for energetic, customer-focused, and performance-driven Sales Officers to drive sales growth and market expansion in the assigned territory. The ideal candidate should have strong experience in channel sales, distributor management, and retailer engagement, with a passion for achieving business targets. This is a field-based role requiring regular market visits, relationship management, and execution excellence to build a strong distribution network and increase product visibility.

KEY RESPONSIBILITIES

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Appoint, develop, and manage distributors, retailers, and channel partners.
- Drive primary and secondary sales through effective market coverage.
- Expand product availability and visibility across General Trade, Modern Trade, and Pharmacy channels.
- Conduct regular retailer visits to strengthen relationships and increase business.




- Execute trade promotions, merchandising activities, product displays, and visibility initiatives.
- Monitor distributor inventory and ensure optimum stock availability.
- Track competitor activities, pricing, promotional schemes, and market trends.
- Collect market intelligence and provide actionable feedback to the Area Sales Manager.
- Ensure timely collections and maintain healthy working capital.
- Prepare daily call reports, beat plans, sales reports, and market updates.
- Ensure effective implementation of company sales policies and promotional campaigns.

WHAT WE ARE LOOKING FOR

- Bachelor's degree in any discipline.
- 23 years of sales experience in Health & Wellness, Nutraceuticals, FMCG, Ayurveda, OTC Healthcare, Personal Care, or Consumer Products.
- Strong understanding of channel sales and distribution management.
- Experience handling distributors, retailers, pharmacies, and wholesalers.
- Excellent communication, negotiation, and relationship-building skills.
- Self-driven, target-oriented, and willing to travel extensively within the assigned territory.
- Good knowledge of the local market and retail network.

📌 Sales Executive-Araya Health (Bhubaneswar)
🏢 Sturlite India
📍 Bhubaneswar