Company Description

Baheri Consultancy Pvt. Ltd. is a full-funnel digital marketing agency that specializes in innovative online marketing and web development solutions. Their 360° marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation management.

Role Overview: We are looking for a Retention Marketing Manager who can independently manage end-to-end customer lifecycle marketing across multiple brands. This role will focus on building high-performing automation journeys, improving retention, reducing churn, and driving revenue through CRM channels like Email, WhatsApp, and SMS. The ideal candidate should be both strategic and execution-focused, with strong experience in automation tools, data analysis, and multi-brand management in an agency environment.

Key Responsibilities:

Marketing Automation & Lifecycle Management: Build and manage end-to-end automation workflows (Welcome, Abandoned Cart, COD Verification, Post-Purchase, Winback, Re-engagement). Execute campaigns across Email, WhatsApp, and SMS channels. Create personalized and segmented customer journeys to improve engagement Multi-Brand Ownership (Agency Setup): Independently manage automation and retention strategies for multiple client accounts.

Understand each brand’s customer lifecycle, tone, and business goals. Ensure timely execution and consistent performance across all brands.

Retention & Revenue Growth: Develop strategies to improve customer retention and lifetime value (LTV). Identify churn risks and implement re-engagement strategies.



Drive upsell and cross-sell campaigns through CRM channels Tools, Integration & Data Management:

Work with tools like Klaviyo, WebEngage, MoEngage, HubSpot, and Mailchimp.

Manage

WhatsApp automation tools such as WATI, AiSensy, Kwik Engage. Integrate CRM with Shopify, payment gateways, and analytics tools (GA4, GTM). Ensure proper data flow, tagging, triggers, and event tracking.

Performance Optimization & Reporting: Track and optimize key metrics: Open Rate, CTR, Conversion Rate, CRM Revenue. Conduct A/B testing for content, creatives, and workflows. Prepare performance reports and share actionable insights Cross-Functional Collaboration: Work closely with creative, performance marketing, and tech teams.

Align campaigns with marketing calendars, offers, and launches. Contribute to overall growth and retention strategy discussions Key Requirements: 3–6 years of experience in Marketing Automation / Retention / CRM Marketing Solid hands-on experience with Email & WhatsApp automation tools Experience working with multiple brands (agency experience preferred) Solid understanding of customer lifecycle, segmentation, and personalization Familiarity with Shopify or other e-commerce platforms Working knowledge of GA4, GTM, and campaign tracking. Basic understanding of APIs, automation logic, or scripting (JavaScript/Python is a plus)

Strong analytical, problem-solving, and execution skills Preferred Profile Experience in a digital marketing agency or D2C/e-commerce brands

Ability to work independently in a remote setup Strong communication and stakeholder management skills Detail-oriented with a performance-driven mindset

📌 Retention Marketing Manager (India)
🏢 Baheri Media
📍 India