Own end-to-end performance across all paid media channels, including Meta, Google, and emerging platforms Design, execute, and optimize high-ROI campaigns focused on customer acquisition and retention Build and scale an in-house media engine to reduce agency dependency and improve campaign agility Analyze campaign performance using advanced attribution models and data insights to refine strategy Collaborate cross-functionally to align media strategy with broader business goals and product launches Continuously test, iterate, and scale creative, audience targeting, and bidding strategies Requirements

Proven experience managing paid media campaigns with a focus on ROAS and customer acquisition

Expertise in Meta Ads Manager, Google Ads, and performance analytics tools (e.g., GA4, Looker Studio)

Solid analytical mindset with ability to interpret complex data and drive actionable insights

Experience building and scaling in-house media teams or systems

Proficiency in A/B testing, attribution modeling, and campaign optimization

Ability to communicate results and strategy clearly to stakeholders at all levels

📌 Require a Senior Performance Marketing Manager in Mumbai (India)
🏢 TestHiring
📍 India