- Key Expertise Required for BTL, Brand Visibility &
- Activation, Events, Lead Generation Drives, Reward &
- Recognition Events, Multiple Stake Holder Management

- BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.

- Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.

- To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.

- Vendor Relationship Management : To create recent marketing vendors and manage the entire vendor billing and implementation of events using these vendors

- Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp.

Municipal

Corporation

- Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.

- MIS Reporting:



Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken

- Small to Mid to Large Scale Events for Existing Customers / Prospects&

- Reward &
- Recognition Programs for Employees : Design and execution of such events and results tracking

- Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects

- Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions

- Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.

- Branch &

- ATM hygiene check visits

- Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team

📌 Regional Marketing Manager-HO & SUPPORT-Marketing HO (Hyderabad)
🏢 Kotak Mahindra Bank
📍 Hyderabad