About Metaforms At Metaforms, we’re rethinking how market research gets delivered. Metaforms is an agentic operating system for market research. We help leading research agencies execute faster across the project lifecycle, from questionnaire design and survey programming to data processing, reporting, and operational coordination.

Our AI agents work inside real research workflows, with researchers staying in control of judgment, quality, and client outcomes. Today, Metaforms powers high volume research operations for global agencies and enterprise programs, helping teams scale delivery without scaling headcount at the same rate. We are growing quickly and building from Bengaluru with strong customer pull and ambitious product velocity.

The Role

We are hiring a Qualitative Researcher to join our Bengaluru office and help strengthen Metaforms’ Research Manager capability. This is not a traditional agency only qualitative role. You will bring deep market research judgment into the product, partnering with Product, Engineering, AI, and customer facing teams to encode how strong qualitative research should be designed, executed, reviewed, and delivered.

You will help Metaforms build systems that support research managers and agencies across activities such as discussion guide design, moderation workflows, note synthesis, coding frameworks, thematic analysis, insight extraction, reporting, and quality control. The role is ideal for someone who has spent years in the market research industry and now wants to shape the future of how research gets done. What You’ll Do

- Act as the subject matter expert on qualitative research workflows across IDIs, FGDs, online communities, open ended responses, and hybrid qual quant studies.
- Partner with Product, Engineering, and AI teams to define requirements for Research Manager workflows inside Metaforms.
- Translate real world qualitative research practices into scalable product logic, review frameworks, templates, and AI assisted workflows.
- Help design and improve capabilities across discussion guide creation, moderation prep, transcript review, coding, synthesis, storytelling,



and reporting.
- Evaluate AI generated outputs for research quality, nuance, contextual accuracy, and client readiness.
- Identify edge cases, ambiguity, and failure modes in qualitative workflows, then help convert them into product requirements and guardrails.
- Work closely with customer facing teams to understand how agencies run projects, where bottlenecks exist, and how Metaforms can improve Research Manager productivity.
- Create standards, playbooks, and feedback loops that improve consistency across research delivery.
- Train internal teams on qualitative research logic, best practices, and quality benchmarks.
- Contribute to pilots, customer implementations, and feature validation with a strong lens on adoption and trust. What We’re Looking For Core Requirements
- 8 to 15 years of experience in the market research industry, with solid exposure to qualitative research.
- Proven experience owning or leading qualitative projects end to end, from brief intake and methodology design to analysis, synthesis, and client ready reporting.
- Deep understanding of common qualitative methods, including IDIs, focus groups, ethnographic approaches, online communities, diary studies, and analysis of open ended responses.
- Strong ability to derive themes, structure ambiguity, and turn messy inputs into clear insights and narratives.
- Excellent communication skills, especially in cross functional environments with researchers, operators, product managers, and engineers.
- Strong stakeholder management and client empathy, with the ability to represent the voice of the researcher in product discussions.
- Comfort working in structured, high throughput research operations with multiple parallel projects and evolving priorities.




- Ability to think in systems, not just projects, and convert tacit research know how into repeatable workflows, rubrics, and templates. Preferred
- Experience working with large research agencies, panels, or research operations teams.
- Experience managing or mentoring Research Managers, qualitative analysts, or mixed method teams.
- Familiarity with transcript analysis, coding frameworks, thematic synthesis, reporting workflows, and insight storytelling.
- Exposure to research tech platforms, survey platforms, or workflow automation in market research.
- Interest in AI assisted research operations and curiosity about how human judgment and AI systems should work together.
- Experience collaborating with product or technology teams to design tools, workflows, or internal systems.

What Good Looks Like In This

Role In the first few months, success in this role would look like:

- Bringing clarity to how high quality Research Managers actually work in qualitative and mixed method studies.
- Helping Metaforms identify where judgment must remain human and where AI can reliably accelerate execution.
- Improving the quality of product requirements for research workflows by grounding them in industry reality.
- Creating frameworks that make outputs more consistent, reviewer friendly, and client ready.
- Increasing trust from customers and internal teams in Metaforms’ research workflow capabilities.

Why Join

Metaforms

- Build at the frontier of AI powered market research operations.
- Shape products used by serious research teams, not just internal experiments.
- Work closely with engineers, product thinkers, and research domain experts in a fast moving environment.
- Bring deep industry expertise into product decisions that directly influence customer value.
- Help define how Research Manager work evolves in an AI native world. Benefits
- Full family health insurance
- Annual learning and development reimbursement
- Mentor or coach support
- Free lunch and dinner at the office
- Monthly food and snacks allowance

📌 Qualitative Researcher (Bengaluru)
🏢 Metaforms
📍 Bengaluru