About us: Twain Communications is a creative communications firm working with luxury, lifestyle, fashion, beauty and hospitality brands. We specialise in PR, media relations, brand partnerships, influencer outreach and event-led visibility. We’re strategic, hands-on and focused on placing the right stories, in the right spaces Location: Mumbai (Bombay-based)

Work Model: Onsite

Working Days: Monday to Friday

Timings: 10:00 AM – 6:00 PM

Experience: 4+ years

Budget: 12–13 LPA (depending on experience & network) We are looking for a Public Relations Manager with a strong luxury lifestyle, beauty, fashion or hospitality background, who understands how modern PR intersects with marketing, content, partnerships, and brand storytelling. This role is for someone who understands modern PR, can own clients end-to-end, and consistently deliver visibility and coverage. Key Responsibilities

You will be expected to independently manage multiple luxury clients while maintaining a high standard of communication, strategy, and execution.

Leading day-to-day client servicing across luxury, lifestyle, beauty, fashion, hospitality and allied categories

Developing pitch notes, story angles, press releases, brand narratives and talking points

Executing daily pitching across print, digital, broadcast and new-age platforms

Building and maintaining robust media relationships with editors, journalists, stylists and content creators





Media mapping aligned to each client’s positioning and objectives

Securing consistent, high-quality coverage results and tracking outcomes

Strategising brand collaborations, partnerships and visibility moments in line with marketing goals

Liaising directly with press for interviews, features, event coverage and exclusives

Supporting and executing brand events, launches, shoots and experiential moments

Working closely with internal teams to ensure messaging, timing and positioning are aligned

Representing clients and the agency professionally at meetings, events and industry interactions Required Profile

From a PR / media agency background

4+ years of relevant experience in luxury lifestyle, beauty, fashion, hospitality, wellness or premium consumer brands

Has a strong, active media network in Mumbai across print, digital, fashion, lifestyle and culture

Clearly understands brand collaborations, partnerships and integrated marketing strategies

Confident writing and editing press releases, pitch notes and strategic angles

Well-presented, articulate and polished - comfortable dealing with senior media and luxury clients

Can work independently, manage pressure and handle multiple accounts seamlessly

Is proactive, detail-oriented and has a strong instinct for what makes a story newsworthy

📌 Public Relations Manager (Mumbai)
🏢 Twain Communications
📍 Mumbai