What we are

Katyayani Organics manufactures and distributes 350+ agri-input products — biologicals, fertilisers, insecticides, fungicides, herbicides, and PGRs — from three factories in Bhopal to 25,000+ dealers across India and 17+ export countries. Founded in 2016 by Vardhman Soni, the company runs on an in-house AI operating layer built by our own team. We have not raised outside capital. We do not intend to.

We are hiring a PR Executive to help the outside world see what the company actually is. What you will do

Own the day-to-day of Katyayani's public voice — press releases, LinkedIn (company page), Twitter, employee-review platforms, media kits.

Build and maintain a live media list of 100+ journalists across Indian business, agri, and technology media. Track every mention.

Draft founder-voice content — LinkedIn long-form, quote cards, podcast prep notes — under the guardrails of our internal narrative repo. Every published word traces back to a doc there.

Coordinate 3-6 podcast appearances and 1-2 event sponsorships per quarter for the founder — logistics, prep, brief, follow-up, repurposing into short-form clips.

Run outreach to PR agencies and manage the vendor relationship once one is on retainer.

Respond to journalist inbounds within one business day.

Report weekly on real numbers: founder + company follower growth, post reach, press mentions, employee reviews live, application-quality lift. Who you are A recent graduate in Communications, Journalism, English, Marketing, or a related field — or someone with 1-3 years in PR, corporate comms, or agency. Freshers welcome. We hire freshers on purpose.

You write plainly.



You would spot the word leverage in a draft and delete it without being asked.

You are comfortable in a factory town — Katyayani is headquartered in Bhopal, not a tech park. The story we tell is a factory-first story.

You are curious about agriculture, manufacturing, and how AI actually gets built inside a real company — not the Twitter version.

You can hold a spreadsheet, a Google Doc, and a phone call open at the same time.

Fluency in English + Hindi. Any additional Indian language is a real plus. What you get A first-generation founder who runs the company and writes software — direct access for every founder-voice draft.

A written voice guide, press release template, and full narrative repo already in place. You do not start from zero.

Ownership of a public communications function that does not exist yet in this company. Twelve months from now, your work will be the first Google result for "Katyayani Organics" — if we do this right.

Fixed hours, Sundays off, health insurance from day one, mobile + data plan, upskilling budget for a PR course or certificate of your choice.

A clear 24-month growth path: Executive → Senior Executive → PR Lead, as the function scales. How to apply

Email [email protected] with:

Your CV.

A 200-word rewrite of any recent Katyayani post from our LinkedIn company page. Rewrite it the way you'd want a first-generation manufacturer to sound.

One PR campaign — from anywhere in the world — that you thought was well done, and one sentence on why.

We reply to every reliable application. Offer letters go out within 14 days of a good conversation.

📌 Public Relations Executive (Bhopal)
🏢 Katyayani Organics
📍 Bhopal