Job Title: Product Manager - Seeds

Job Purpose :

- Conduct Market Research – Identify customer needs and industry trends.

- Manage Product Lifecycle – Oversee development, launch, and performance of new and existing Products.

- Collaborate Across Teams – Coordinate with R&D;, sales, and marketing team for better product performances.

- Optimize Performance – Analyze data to improve product profitability and overall impact.

Key Accountibilities:

Market Analysis Research & Product Development

- Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings.

- Identify gaps and opportunities in the market for new or improved seeds products.

- Collaborate with R&D; teams to design and develop innovative seeds that address market needs and comply with sustainability goals.

- Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness.

Product Life cycle & Pricing / Positioning Strategy

- Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out.

- Ensure products are continuously optimized to meet changing customer needs and market demands.

- Develop and implement competitive pricing strategies to maximize profitability and market share.

- Position products effectively in the market through targeted branding and differentiation.

Sales Collaboration

- Work closely with sales and extension teams to create promotional campaigns,



product training materials, and technical guides for customers.

- Provide support for sales teams in communications and product demonstrations.

Supply Chain and Distribution Coordination

- Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers.

Performance Monitoring and Reporting

- Analyze sales data, market share, and customer feedback to assess product performance.

- Prepare regular reports for senior management with recommendations for improvement.

Budget and Resource Management

- Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities.

Relevant & total years of experience and behavioral attributes :

- MBA or a specialized degree in Product Management, Marketing, or Agribusiness.

- Experience in the Seeds marketing and development is highly desirable.

- Solid business acumen and ability to align marketing strategies with business objectives.

- Proven experience as a Product Manager in the Seed industry, with 8-12 years of experience.

- Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.

- Proficiency in Microsoft Office/Google workspace and market research tools.

- Excellent interpersonal, communication, and negotiation skills.

- Strong knowledge of marketing principles and strategies.

📌 Product Marketing Manager-Seeds (Meerut)
🏢 Dayal Group
📍 Meerut