We're looking for a PPC Specialist to plan, run, and optimize Google Ads campaigns for our travel/flight vertical, with a specific focus on generating and improving the quality of inbound call leads. You'll own campaign performance end-to-end, working closely with the calling/sales team to keep the lead pipeline efficient.

Responsibilities

- Plan, set up, and manage PPC campaigns on Google Ads targeting flight and travel-related search queries
- Build and optimize call-driven campaigns (click-to-call, call extensions) to generate qualified inbound leads
- Conduct keyword research and maintain negative keyword lists specific to flight/travel search intent
- Monitor and manage bid strategies to control cost-per-click and cost-per-call
- Track and report on campaign performance (CTR, CPC, CPA, cost-per-call, ROAS)



using Google Ads and Google Analytics
- Coordinate with the calling/sales team on lead quality feedback and adjust targeting accordingly
- Stay current with Google Ads policy changes affecting travel advertisers, and keep campaigns compliant

Requirements:
- 1-5 years of hands-on PPC/Google Ads campaign management experience
- Experience with travel, flight, or OTA campaigns, particularly call-generating campaigns, is a strong plus
- Strong analytical and data-driven problem-solving skills
- Explicit communication skills for coordinating with the sales/calling team

📌 PPC Specialist (Panchkula)
🏢 Idea Clan
📍 Panchkula