We're looking for a PPC Specialist to plan, run, and optimize Google Ads campaigns for our travel/flight vertical, with a specific focus on generating and improving the quality of inbound call leads. You'll own campaign performance end-to-end, working closely with the calling/sales team to keep the lead pipeline efficient. Responsibilities:

Plan, set up, and manage PPC campaigns on Google Ads targeting flight and travel-related search queries

Build and optimize call-driven campaigns (click-to-call, call extensions) to generate qualified inbound leads

Conduct keyword research and maintain negative keyword lists specific to flight/travel search intent

Monitor and manage bid strategies to control cost-per-click and cost-per-call

Track and report on campaign performance (CTR, CPC, CPA, cost-per-call, ROAS)



using Google Ads and Google Analytics

Coordinate with the calling/sales team on lead quality feedback and adjust targeting accordingly

Stay current with Google Ads policy changes affecting travel advertisers, and keep campaigns compliant

Requirements

1-5 years of hands-on PPC/Google Ads campaign management experience

Experience with travel, flight, or OTA campaigns, particularly call-generating campaigns, is a solid plus

Strong analytical and data-driven problem-solving skills

Clear communication skills for coordinating with the sales/calling team

📌 PPC Specialist (Panchkula)
🏢 Idea Clan
📍 Panchkula