Organic Brand Growth Lead - Social Media, Community & Customer Experience About Camia

Camia is built on a simple biological truth: no two bodies are the same.

We create care that works with the body — not against it.

We don’t correct.

We don’t standardise.

We respect individuality.

“There is no one else like you.” Role Overview

We’re looking for an Organic Lead who understands that digital/social media is not distribution — it’s relationship building. You will be responsible for shaping Camia’s organic presence across platforms and building a thoughtful, engaged, intelligent community around the brand. This is not meme marketing.

This is philosophy-led growth. Key Responsibilities

Own and execute Camia’s organic social strategy (Instagram, LinkedIn, YouTube, emerging platforms)

Build and nurture community conversations aligned with brand philosophy

Drive meaningful engagement (not vanity metrics)

Influencer and UGC Content management management of innovative formats like Podcast, webinar, exclusive content with experts in personal care Develop content calendars rooted in brand thinking

Manage comments, DMs, and customer conversations with empathy





Translate product science into straightforward, human language

Identify and collaborate with aligned creators (not trend-chasers)

Track organic KPIs and community health metrics What We’re Looking For

4–7 years in organic social / community roles (D2C preferred)

Strong understanding of storytelling + brand voice

Experience scaling organic growth without aggressive tactics

Ability to think long-term brand, not short-term spikes

High emotional intelligence

Deep understanding of Instagram ecosystem

Bonus: experience in personal care / wellness / biology-led brands What This Is Not

Not trend-hopping

Not discount-pushing

Not influencer spam

Not engagement pods What You’ll Build A community that feels seen.

A brand voice that feels intelligent.

A system that respects individuality. The job location is onsite fulltime in Vashi, and it's a 5 days/week job profile. Write me a detailed note on how you would like to grow brand in next 24 months positioning as premium natural brand and send to [email protected] and based on that we can connect and discuss.

📌 Organic Brand Growth Lead (Navi Mumbai)
🏢 PlugNPlay Biosciences
📍 Navi Mumbai