Marketing Officer Bihar & North East

Location: Patna, Bihar (Responsible for Bihar & North East Region)
Department: Marketing & Strategy (SLM)
Reporting To: BTL & OOH Lead
Experience Required: 5–7 Years
Industry Preference: Building Materials / Construction / Cement / Paints / Consumer Durables

About the Role

We are looking for a dynamic and result-oriented Marketing Officer to drive Below-the-Line (BTL) marketing, Out-of-Home (OOH) advertising, consumer activation, and market intelligence initiatives across Bihar and the North East region. The ideal candidate should possess strong regional market knowledge, excellent stakeholder management skills, and proven experience in executing impactful marketing campaigns that enhance brand visibility and drive business growth.

Key Responsibilities

1. BTL Marketing & Consumer Activation

- Develop and execute region-specific BTL marketing strategies aligned with business objectives.
- Plan and manage consumer engagement programs, trade shows, roadshows, retailer/dealer meets, product demonstrations, and promotional activities.
- Design cutting-edge Point-of-Sale (POS) materials and retail branding initiatives to improve market visibility.
- Execute Trade Marketing and Influencer Marketing activities, including events, ADCs, and engagement programs.

2. Market Intelligence & Competitive Analysis

- Gather, validate, and report actionable market intelligence through dealer visits, retailer interactions, influencer engagement, and consumer feedback.
- Track competitor pricing, dealer margins, incentives, credit terms, and promotional activities.
- Monitor consumer retail pricing trends and market discounts across competing brands.
- Collect intelligence on competitor schemes targeting dealers,



retailers, contractors, masons, architects, engineers, and consumers.
- Provide structured market feedback, competitor insights, emerging opportunities, and actionable recommendations.
- Maintain reporting discipline with supporting evidence such as photographs, price slips, promotional creatives, and market observations.

3. OOH (Out-of-Home) Advertising Management

- Plan and execute impactful OOH campaigns including hoardings, billboards, transit media, and outdoor branding.
- Identify high-visibility locations based on consumer demographics and market potential.
- Coordinate with media agencies, vendors, and creative partners for campaign execution and monitoring.
- Ensure timely installation, maintenance, and performance evaluation of OOH assets.

4. Event Management

- Plan and execute regional marketing events, dealer meets, exhibitions, trade fairs, and brand activation programs.
- Leverage local opportunities such as Haats, Mandis, Melas, and regional events for brand promotion.
- Coordinate with internal stakeholders, agencies, and vendors to ensure seamless execution.

5. Innovation & Vendor Development

- Recommend innovative marketing ideas and activation concepts across consumer, trade, and influencer marketing.
- Develop and manage activation vendors capable of executing integrated marketing campaigns,



including digital-led activations.

6. Budget & ROI Management

- Manage BTL and OOH marketing budgets effectively to maximize ROI.
- Monitor campaign performance using KPIs such as brand awareness, footfall generation, lead conversion, and sales impact.
- Prepare periodic performance reports and recommend optimization strategies.

7. Stakeholder Management

- Collaborate closely with Sales teams, distributors, dealers, and channel partners to ensure marketing alignment with business goals.
- Build and maintain strong relationships with agencies, media partners, and local vendors.

Desired Candidate Profile

Educational Qualification

- MBA/PGDM in Marketing or equivalent preferred.
- Graduate candidates with relevant experience may also apply.

Experience

- 5–7 years of experience in:

- BTL Marketing
- OOH Advertising
- Consumer Activation
- Event Management
- Trade Marketing

- Prior experience in Building Materials, Construction, Cement, Paints, Pipes, Electricals, or similar industries preferred.

Key Skills

- BTL Marketing
- OOH Advertising
- Brand Activation
- Trade Marketing
- Consumer Engagement
- Event Management
- Dealer & Retail Marketing
- Market Intelligence
- Vendor Management
- Budget Management
- ROI Analysis
- Influencer Marketing
- Communication & Negotiation Skills
- Data Analysis & Reporting

Why Join Us?

- Opportunity to lead marketing initiatives across a high-growth region.
- Exposure to large-scale brand activation and market development projects.
- Collaborative work environment with strong learning and growth opportunities.
- Opportunity to directly influence brand visibility and market expansion.

📌 Marketing Officer (Bihar & North East) (Patna)
🏢 Captain Steel
📍 Patna