National Sales Head – General Trade (Dates & Dry Fruits) Location : G-5, Phase-3, Badli Industrial Area, New Delhi - 110042 Delhi NCR (Travel across India) Company : Vedic Essentials We are one of India's fastest-growing importers and marketers of premium dates, dry fruits, nuts, and healthy food products. Our products are available across modern trade, e-commerce, and retail channels. We are now looking for an experienced sales leader to establish and scale our General Trade (GT) business across India.

Position Overview We are seeking a highly experienced National Sales Head who has a proven track record of building General Trade distribution networks from the ground up. The ideal candidate must have strong experience in the dates, dry fruits, FMCG, or packaged food industry and possess excellent relationships with super stockists, distributors, wholesalers, and key retail partners. This is a leadership role for someone who can create a nationwide GT distribution network and drive aggressive sales growth. ## Key Responsibilities Develop and execute the national General Trade sales strategy.

Build GT operations from scratch across priority markets.

Appoint and manage Super Stockists, Distributors, and Sales Teams.

Create an efficient distribution model covering major states and cities.

Recruit, train, and lead Regional Sales Managers, Area Sales Managers, and Sales Officers.

Achieve monthly, quarterly, and annual sales targets.

Expand market presence in wholesale markets, traditional retail, and independent grocery stores.

Drive product launches and ensure strong market penetration.

Develop distributor profitability and retailer engagement programs.

Monitor competitor activities, pricing, and market trends.





Work closely with marketing, supply chain, and operations to ensure smooth execution.

Build long-term relationships with key trade partners across India. ## Required Experience Minimum 10-15 years of General Trade sales experience.

At least 5 years in a National Sales leadership role.

Mandatory experience in Dates, Dry Fruits, Packaged Foods, FMCG, or Food Ingredients.

Demonstrated success in building GT networks across multiple states.

Strong existing relationships with

Super Stockists Distributors Wholesale markets Retail chains Experience managing large sales teams.

Strong negotiation and business development skills.

Willingness to travel extensively across India. ## Preferred Background Candidates with experience in companies dealing in:

Dates Dry Fruits Nuts & Seeds Healthy Snacks FMCG Food Products Staples Packaged Foods will be preferred. ## Key Skills General Trade Expansion Distribution Management Channel Sales Sales Leadership Team Building Business Development Trade Marketing Distributor Appointment Route-to-Market Planning P&L; Management Sales Forecasting Negotiation Strategic Planning ## Compensation Attractive Fixed Salary (Best in Industry) Performance-Based Incentives Travel Allowance Annual Performance Bonus * Leadership Growth Prospect ## Why Join Us? This is an opportunity to build one of India's fastest-growing brands in the premium dates and dry fruits category. The selected candidate will play a key role in creating a nationwide GT distribution network and shaping the company's long-term sales strategy.

Apply if you have successfully built General Trade networks and are passionate about scaling food brands across India.

📌 National Sales Head (New Delhi)
🏢 Vedic Essentials
📍 New Delhi