People & Careers MAXAM Tire Names Chris Rhoades Northern Zone Sales Director Published: May 8, 2026 Author: MAXAM Tire has appointed Chris Rhoades as Zone Sales Director – North, adding senior off-the-road and specialty tyre experience to its North American sales organisation. The move comes as the manufacturer continues to develop its aftermarket presence across industrial, construction and earthmoving applications. A senior appointment for regional growth Rhoades joins MAXAM with more than 25 years of tyre industry experience, including senior work in off-the-road markets with BKT Tires.

His background includes regional growth planning, technical sales support and customer development across specialist tyre segments. The appointment gives MAXAM a dedicated northern sales lead at a time when OTR suppliers are placing more emphasis on field support, dealer relationships and application knowledge.

Experience in technical OTR markets At BKT, Rhoades worked across competitive OTR markets where product performance, site conditions and operating cost are central to buying decisions. He has also served on the Tire Industry Association board, with TIA naming him among directors elected for the 2024–2027 term.

Jimmy

McDonnell, Vice President of Sales and Marketing for MAXAM Tire, said Rhoades brings “deep industry knowledge, proven leadership and a robust customer-first mindset” to the business. McDonnell added that his experience would support MAXAM’s work with customers and partners as the brand expands in the market. Why it matters for the trade For dealers and fleet-facing suppliers, the appointment points to MAXAM’s focus on regional execution rather than product launches alone. In specialist tyres, the sales role is often closely linked to application advice, dealer support and aftersales confidence. That matters in heavier segments where downtime, tyre selection and casing performance can affect operating costs. Tyre News has previously reported on MAXAM’s MS303 scraper tyre range expansion,



as well as the brand’s agricultural activity through its Tom Pemberton partnership in the UK and Ireland. Rhoades will lead sales activity across the Northern region, working with customers and partners on service, support and market development. ‍ ‍ Tagged with: MAXAM Tire, Chris Rhoades, OTR tyres, specialty tyres, tyre sales, BKT Tires, Tire Industry Association, aftermarket tyres, construction tyres, earthmoving tyres ‍ Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open New Route to Rubber Decarbonisation People &

• Careers Chris Follows Takes on Snowdon for The Albion Foundation People &

• Careers Nexen Tire Extends European Leadership Restructure Market Intelligence Global Tyre Recovery Rates Mask Wide Circularity Gap Fleets &

• Operators TireCheck INSCAN Automates Commercial Tyre Inspections Global News Future Tyre Industry Hub Weekly: Traceability, Data and Materials Supporting the Future of the Tyre Industry Join the organisations supporting the daily conversations shaping the future of the tyre industry. Become an Official Sponsor People &

• Careers MAXAM Tire Names Chris Rhoades Northern Zone Sales Director Author: Featured Stories Maxam Adds 50/65R51 Size to MS501 MineXtra Range Halfords to Join FTSE 250 After Improved FY26 Performance Natural Rubber Traceability Becomes a Procurement Risk Europe’s Tyre Recycling Market Moves Up the Value Chain Anyline Automates Tyre Sidewall Capture in TireBuddy Update Longxing Starts Sustainable Carbon Black Supply to Europe Europe’s Synthetic Rubber Forecasts Point to Steady Tyre Demand Pirelli, Continental and Sailun Show Growing All-Season Choice TireCheck INSCAN Automates Commercial Tyre Inspections ADVERTISEMENT ADVERTISE HERE

📌 MAXAM Tire Names Chris Rhoades Northern Zone Sales Director (Raver)
🏢 Tyre News Media
📍 Raver