ABOUT AIKYA CONNECT Aikya Connect is a leading platform for family offices, investors, and thought leaders in India and beyond. We are building a powerful community to empower business families to grow, preserve, and transfer wealth responsibly. Our work spans strategy, investments, governance, and personal growth, combining global perspectives with local insights.

We seek a Marketing Specialist to join our team and take ownership of building Aikya’s brand presence and communication strategies across all its channels.

ROLE OVERVIEW As Marketing Specialist, you will own Aikya’s brand presence across all its channels — LinkedIn, YouTube, newsletters, the website, and an emerging podcast — and be responsible for their growth. You will work directly with the Head of Marketing and the founder on building out the brand: how Aikya looks, sounds, and shows up everywhere it is seen. You will create, manage, and optimise the content that runs on these channels, amplify the brand’s voice, strengthen thought leadership, and engage our community — and you will carry Aikya’s member initiatives, from the Aikya Vault to the Kindle & monthly book programme, into that story.

This role requires a balance of creative storytelling, financial industry expertise, design sensibility, and digital marketing acumen. You will thrive if you enjoy translating complex financial concepts into engaging narratives, spotting social trends early, and experimenting with formats and AI-assisted tools that drive measurable engagement — and if you want the growth that follows to carry your name.

KEY RESPONSIBILITIES Content Development: Own the creation of high-quality, brand-aligned content for LinkedIn, YouTube, and Aikya’s wider digital channels — from first idea to published piece.

Drive the company’s digital presence through engaging posts, articles, scripts, and updates.

Adapt tone, complexity, and purpose of content for diverse audiences — you decide what each piece needs to do, and for whom. Industry-Focused Storytelling

Leverage financial services knowledge to produce technical and industry-specific content that educates and engages.

Own the translation of market insights, investment trends, and governance themes into compelling thought leadership.

Social

Media & Digital Strategy





Own the content calendar across LinkedIn and YouTube — what gets published, when, and why.

Apply social media algorithms, trends, and growth strategies to expand reach and engagement; the growth of these channels sits with you.

Ensure consistency in messaging across platforms — you are the keeper of Aikya’s voice in every feed. Newsletters & Email Marketing

Own Aikya’s newsletters end to end — editorial concept, content, design, and delivery through MailChimp.

Grow readership and engagement edition on edition, and make each send something members open, read, and forward. Podcast & Current Formats

Play a founding role in building Aikya’s podcast — format, production, distribution, and growth.

Repurpose long-form conversations into clips, episodes, and posts that extend their life across every channel.

Website

Management

Own the upkeep and evolution of the Aikya website — content, structure, and freshness — so it always reflects the brand at its best.

Graphic

Design (AI-Assisted)

Produce on-brand visual assets — graphics, carousels, thumbnails, and campaign creatives — using AI design tools alongside platforms like Canva.

Keep Aikya’s visual identity premium, consistent, and instantly recognisable across every channel. Member-Focused Initiatives Own the marketing of Aikya’s member initiatives — the Aikya Vault and the Kindle & monthly book programme — from launch communications to sustained engagement.

Shape how these initiatives are presented so members see them, value them, and use them. Performance & SEO Optimise all content for search engines using relevant keywords and SEO best practices.

Own the numbers: track and analyse performance across channels (engagement, reach, ROI), and use the insights to refine your strategy. Collaboration & Brand Building





Work directly with the Head of Marketing and the founder on building out the Aikya brand and its presence across all channels.

Partner with cross-functional teams to deliver integrated campaigns.

Support marketing initiatives, forum promotions, and digital outreach campaigns.

QUALIFICATIONS & SKILLS Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Minimum 2–3 years of experience in content creation, social media, or marketing (within the financial services industry is a plus).

Core Skills

Strong writing and editing skills with a keen eye for tone, clarity, and detail.

Proven track record of growing LinkedIn or digital channel engagement.

Proficiency in LinkedIn content development and WhatsApp business communication.

Solid understanding of SEO, content optimisation, and analytics tools.

Comfort using AI-assisted design and content tools (image generation, Canva, and similar) to produce on-brand creatives.

Knowledge of financial products, services, and industry trends. Familiarity with tools such as GlueUp, LinkedIn Sales Navigator, Monday.com, MailChimp (or willingness to learn). Mindset & Attributes

Keen observation skills and attention to detail.

Growth mindset with the ability to pivot quickly and manage multiple priorities.

Strong analytical thinking and ability to present data-driven insights.

Excellent communication and interpersonal skills for internal and external collaboration.

Positive attitude, curiosity, and openness to learning. WHY JOIN AIKYA CONNECT? Work directly with the Head of Marketing and the founder on building out Aikya’s brand and its presence across every channel — brand-building experience few roles offer this early.

Own a full canvas — social, video, audio, email, web, and design — the range that builds a complete marketer.

Take real ownership of the digital channels of a high-impact platform shaping the future of family offices and investors.

Work directly with industry leaders and thought partners across finance, governance, and strategy.

Grow your career in a collaborative environment that values creativity, precision, and curiosity — with channels you own and a track record you can point to.

Opportunity to contribute to global conversations from India.

📌 Marketing Specialist (Bengaluru)
🏢 Aikya Connect
📍 Bengaluru