Position: Marketing Manager – Copper Rods, Wires & Cables

Company Name : Gopalan Metals India Pvt Ltd , Hosakote , Bangalore 562114

Department: Marketing & Sales

Reporting To: Head – Sales / Business Development / Director

Location: Bangalore, Hosakote

Job Summary The Marketing Manager will be responsible for developing and executing marketing strategies to promote copper rods, wires, and cables across industrial, electrical, infrastructure, OEM, and distributor segments. The role focuses on market expansion, brand building, customer acquisition, and supporting sales growth through strategic marketing initiatives.

Key Responsibilities

Strategic Marketing

Develop and implement marketing strategies for copper rods, wires, and cables in domestic and export markets.

Identify new market opportunities in power, infrastructure, construction, automotive, electrical, and OEM sectors.

Conduct market research on pricing trends, competitor products, and customer demand.

Product & Brand Management

Position products based on quality, conductivity, standards (IS/ASTM), and application suitability.

Coordinate product launches, technical datasheets, catalogs, brochures, and digital content.

Strengthen brand presence in B2B markets through exhibitions, trade fairs, and industry events.

Sales Enablement

Support the sales team with marketing tools, presentations, technical documentation, and lead generation campaigns.

Coordinate with distributors, dealers, and channel partners to drive market penetration.

Assist in pricing strategy and promotional schemes in coordination with management.





Customer & Market Engagement

Build strong relationships with key customers, consultants, EPC contractors, and electrical OEMs.

Handle customer visits, technical discussions, and marketing presentations.

Gather customer feedback and align offerings with market needs.

Digital & Promotional Activities

Plan and manage digital marketing initiatives including website content, LinkedIn campaigns, and email marketing.

Monitor marketing ROI and campaign effectiveness.

Coordination & Compliance

Work closely with production, quality, and logistics teams to align marketing commitments with delivery capabilities.

Ensure compliance with industry standards and regulatory requirements in marketing communications.

Key Skills & Competencies

Robust knowledge of copper products, electrical conductors, wires, and cables

B2B industrial marketing experience

Market analysis and strategic planning

Excellent communication and negotiation skills

Dealer and channel management

Proficiency in MS Office and CRM tools

Qualification & Experience

Education: MBA / PGDM in Marketing (preferred) or Bachelor’s degree in Engineering

Experience: 10–15 years of experience in marketing or sales of copper rods, wires, cables, or electrical products

Preferred Industry Background

Copper & metal manufacturing

Electrical wires and cables

Key Performance Indicators (KPIs)

Market share growth

Lead generation and conversion

Sales support effectiveness

Brand visibility and customer engagement

Distributor and channel expansion Key Skills

📌 Marketing Manager (Bengaluru)
🏢 WerklyConsulting
📍 Bengaluru