Roles and Responsibilities :

- Strategic Marketing Leadership
- Define and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.
- Act as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.
- Establish clear marketing goals, KPIs, and performance measurement frameworks.
- End-to-End Marketing Ownership
- Take complete ownership of all marketing functions including:

- Brand Marketing

- Digital Marketing

- Performance Marketing

- Demand Generation

- Content Marketing
- Product & Go-To-Market (GTM) Strategy
- Public Relations & Corporate Communications

- Employer Branding
- Ensure integrated marketing execution across all channels with consistent messaging and positioning.
- Plan, manage, and optimize the overall marketing budget with a strong focus on ROI.
- B2B Enterprise Marketing (USA & India Focus)
- Plan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.
- Understand regional market dynamics, buyer personas, and enterprise sales cycles to design effective campaigns.
- Partner with Sales, Partnerships, and Leadership teams to align marketing efforts with revenue goals.
- Digital, Performance & Demand Generation
- Lead paid and organic marketing initiatives across platforms such as:
- Google Ads, Meta Ads, LinkedIn Ads
- SEO, SEM, and Social Media Marketing
- Design, build, and optimize lead generation funnels and customer acquisition strategies.
- Drive continuous improvement through A/B testing, experimentation, and performance optimization.
- Monitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.
- Events,



Conferences & Field Marketing
- Plan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.
- Collaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.
- Measure and improve event ROI through lead tracking and nurturing workflows.
- Go-To-Market & Growth Initiatives
- Plan and execute comprehensive go-to-market strategies for new products, services, and feature launches.
- Collaborate with product, sales, and business teams to enable revenue growth.
- Identify and develop new growth channels, strategic alliances, and market expansion opportunities.
- Continuously evaluate market trends and customer insights to drive innovation.
- Marketing Technology, Tools & Analytics
- Own and optimize the organization’s marketing technology stack.
- Build dashboards, reports, and insights to track marketing effectiveness and business impact.
- Promote data-driven decision-making across all marketing initiatives.
- Build, mentor, and lead a high-performing marketing team.
- Define clear roles, responsibilities, and performance expectations.
- Foster a culture of accountability, innovation, and continuous improvement.
- Enable cross-functional collaboration between marketing, sales, product, and leadership teams.

Job Requirements :

- Minimum 10 years of experience in digital marketing or a related field.
- Proven success in developing marketing strategies.
- Strong understanding of the IT Service industry.
- Excellent content creation skills.
- Ability to analyze market trends and make informed decisions.
- Robust collaboration and teamwork skills.

📌 Marketing Manager (Hyderabad)
🏢 Synergy Computer Solutions
📍 Hyderabad