: Director- Marketing

Location : Bangalore

Type: Full-Time

Experience: 12 -16 yrs

Industry: SAAS and B2B

About Asper

At Asper, we're transforming enterprise growth through AI. Our AI-powered Growth Platform enables businesses to make smarter, faster commercial decisions across pricing, promotions, assortment, and demand. As AI reshapes how enterprises operate, our ambition is to establish Asper as the most trusted and preferred AI platform for growth .

We're looking for a visionary Marketing Director to lead this journey.

The Opportunity

We are seeking a strategic, market-facing Marketing Director to shape Asper's category leadership and accelerate our brand as the AI platform of choice for enterprise growth .

This is not a traditional product marketing role. You will define how the market perceives Asper, influence industry conversations around Enterprise AI, and create compelling narratives that resonate with customers, analysts, partners, investors, and employees. Working closely with the CEO, Product, Sales, Customer Success, and Leadership teams, you will own the strategy that positions Asper at the forefront of the AI revolution.

Key Responsibilities

Shape Asper's Market Leadership

- Define and execute the marketing strategy that positions Asper as the leading AI-powered Growth Platform.
- Develop differentiated positioning and messaging that clearly articulates Asper's value to enterprise customers.
- Drive category creation initiatives and build long-term brand preference in the AI and enterprise software landscape.

Lead Product Marketing & Go-to-Market

- Own end-to-end go-to-market strategy for new products, AI capabilities, and platform innovations.
- Partner with Product, Sales, Customer Success, and Demand Generation teams to deliver successful launches.
- Develop customer-centric messaging, value propositions, and positioning that drive adoption and revenue growth.

Build Asper's AI Narrative





- Translate complex AI technologies into compelling business stories that resonate with enterprise leaders.
- Shape Asper's voice around Generative AI, Agentic AI, Predictive AI, and enterprise decision intelligence.
- Continuously monitor AI trends, competitive movements, and customer needs to keep Asper ahead of the market.

Establish Thought Leadership

- Partner with the CEO and leadership team to build Asper's presence through industry events, analyst briefings, media, webinars, blogs, and executive content.
- Build relationships with analysts, influencers, partners, and the broader AI ecosystem.
- Position Asper as a trusted authority in AI-driven growth and commercial decision intelligence.

Strengthen Brand Perception

- Lead strategic brand initiatives that enhance awareness, credibility, and preference among enterprise buyers.
- Create impactful customer stories, case studies, whitepapers, and content that reinforce Asper's market leadership.
- Drive integrated campaigns that increase brand visibility and support demand generation objectives.

Enable Commercial Success

- Develop compelling sales enablement assets, executive presentations, industry messaging, and competitive battle cards.
- Equip customer-facing teams with the tools and narratives needed to articulate Asper's unique differentiation.
- Support strategic enterprise opportunities through executive-level messaging and marketing support.

Influence Business Strategy

- Bring customer insights, market intelligence, and competitive analysis into product and business planning.
- Work closely with Product Leadership to influence roadmap priorities based on evolving market opportunities.




- Identify emerging trends that unlock new growth opportunities for Asper.

Requirements

- 12–16 years of experience in Product Marketing, Strategic Marketing, or B2B Enterprise Marketing.
- Proven experience in enterprise SaaS, AI, analytics, cloud platforms, or data-driven technology companies.
- Strong track record of developing product positioning, leading go-to-market strategies, and building market awareness.
- Experience working in high-growth technology companies or startups is highly desirable.

Education

- MBA or master's degree in management is highly preferred from tier one institute.

Why Join Asper?

- Shape the brand and market perception of a fast-growing AI company.
- Work at the forefront of Enterprise AI innovation.
- Collaborate closely with founders and executive leadership.
- Play a defining role in establishing Asper as the most preferred AI Growth Platform for global enterprises.
- Be part of a high-impact team solving real-world business challenges through AI.

Expertise

- Deep understanding of the AI ecosystem, including Generative AI, Agentic AI, LLMs, enterprise AI applications, and emerging technologies.
- Robust strategic thinking with experience in category creation and brand positioning.
- Excellent storytelling and communication skills with the ability to simplify complex technology for business audiences.
- Experience engaging with industry analysts (Gartner, Forrester, IDC), partners, and executive stakeholders is a plus.

Leadership Qualities We're looking for someone who:

- Thinks strategically and acts with an ownership mindset.
- Is passionate about AI, innovation, and emerging technologies.
- Combines creativity with strong commercial acumen.
- Influences across functions and builds strong stakeholder relationships.
- Thrives in a fast-paced, high-growth environment.
- Is excited about building a category-defining AI company.

📌 Marketing Director (Bangalore Metropolitan Area)
🏢 Asper.ai
📍 Bangalore Metropolitan Area