Job Title

Fractional GTM / Marketing Consultant (Wellness & Fintech White-Label Solutions)

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Job Summary Nyusoft Solutions is a software development agency expanding two productized white-label offerings — an AI-powered Wellness suite (fitness + nutrition apps) and a Fintech suite (white-label stock/equity trading & portfolio management platforms) — into dedicated, demand-generating business lines.

We're looking for a marketing/GTM consultant who can first diagnose, then prescribe — not someone who arrives with a pre-packaged playbook. The first phase of this engagement is an audit of our current positioning, content, lead sources, and sales conversion; the second phase is building and executing a prioritized GTM roadmap based on that audit.

Position

Details

Employment Type: Fractional / Part-time Consultant (3-month initial engagement, potential to extend or convert to full-time VP Marketing based on fit and results)

Experience: 5+ Years

Location: Ahmedabad (remote/hybrid acceptable)

Reports to: Founder/Leadership

What You’ll Be Doing Phase 1 : Audit & Diagnosis

Review current Nyusoft web presence, content, Clutch/review-site standing, and existing case studies (e.g., current fintech and wellness landing pages)

Analyze current lead sources, close rates, and deal sizes by channel

Benchmark against direct competitors' positioning, content strategy, and funnel structure

Deliver a written findings document with a prioritized gap list (not a generic strategy deck) Phase 2 : Roadmap & Execution Oversight

Define target segments and positioning for the Wellness and Fintech lines specifically (they have different buyers and should not share one GTM motion)





Build a phased content/SEO plan, landing page restructuring plan, and trust-signal stack (case studies, reviews, compliance messaging)

Recommend and help set up the right lead channels (SEO, Clutch/GoodFirms, LinkedIn, partnerships) with realistic effort/cost estimates

Define KPIs and a reporting cadence; own a monthly review of what's working vs. not

Guide (not necessarily execute) the in-house team or freelancers doing the actual content/design/ad work Ongoing

Monthly strategy review with leadership

Flag early when something isn't working, with a recommendation to pivot or stop — not just more of the same What You Bring to the Table Must-haves

5+ years in marketing/GTM roles, with at least one engagement selling productized services (not pure SaaS subscriptions) to SMB/startup/enterprise buyers — ideally at an IT services, dev agency, or outsourcing company

Demonstrated experience building B2B lead funnels combining SEO content, landing pages, and review-site channels (Clutch, GoodFirms, or equivalent)

Comfortable working across two different buyer types simultaneously (consumer-adjacent wellness B2B2C vs. compliance-heavy fintech B2B) without collapsing them into one generic strategy. OR we can finalise one out of it and focus the same.

Able to produce a real audit with specifics (not a templated 20-slide deck) within the first month Solid pluses

Prior experience marketing fintech, wealth-tech, or regulated financial products (understands compliance-driven buyer trust signals: SEC/FINRA/SEBI, KYC/AML)

Experience with health/wellness or consumer app marketing

Has personally built or scaled an agency's inbound lead engine from a low base (not just managed an already-mature marketing team)

📌 Marketing Consultant (India)
🏢 NyuSoft Solutions
📍 India