As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with Sales & Marketing leaders, designers, developers, and content writer. This role will implement all programmatic and operational initiatives through marketing automation.

What you’ll do:

- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

What we seek in you:

- Proven 6-8 years of marketing automation experience.
- Expert knowledge of database management concepts and best practices.
- Familiarity working with CRM tool like Pipedrive, Salesforce and Hubspot
- Experience with Automation Revenue Cycle Model, or Revenue Cycle Explorer preferred.
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.




- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.

Life at Next:

At our core, we're driven by the mission of tailoring growth for our customers by enabling them to transform their aspirations into tangible outcomes. We're dedicated to empowering them to shape their futures and achieve ambitious goals. To fulfil this commitment, we foster a culture defined by agility, innovation, and an unwavering commitment to progress.

Our organizational framework is both streamlined and vibrant, characterized by a hands-on leadership style that prioritizes results and fosters growth.

Perks of working with us:

- Transparent objectives to ensure alignment with our mission, fostering your meaningful contribution.
- Abundant opportunities for engagement with customers, product managers, and leadership.
- You'll be guided by progressive paths while receiving insightful guidance from managers through ongoing feedforward sessions.
- Cultivate and leverage robust connections within diverse communities of interest. Choose your mentor to navigate your current endeavors and steer your future trajectory.
- Embrace continuous learning and upskilling opportunities through Nexversity.
- Enjoy the flexibility to explore various functions, develop new skills, and adapt to emerging technologies. Embrace a hybrid work model promoting work-life balance. Access comprehensive family health insurance coverage, prioritizing the well-being of your loved ones.
- Embark on accelerated career paths to actualize your professional aspirations.

Who we are?

We enable high growth enterprises build hyper personalized solutions to transform their vision into reality. With a keen eye for detail, we apply creativity, embrace new technology and harness the power of data and AI to co-create solutions tailored made to meet unique needs for our customers.

Join our passionate team and tailor your growth with us!

📌 Marketing Automation Specialist (Chennai Metropolitan Area)
🏢 TVS Next
📍 Chennai Metropolitan Area