Digital Marketing Specialist

Company Overview

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

Website: https://www.adititracking.com/

Job Overview

We are seeking a motivated and skilled Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a positive attitude, excellent communication skills, and strong teamwork abilities. This role involves developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, engagement, and

conversion rates.

Role & responsibilities

- Develop and Execute Digital Marketing Campaigns: Design, implement and manage comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
- Content Creation and Management: Produce engaging and high-quality content for our website, blogs, social media, and other digital platforms. Ensure that content aligns with our brand voice and is optimized for SEO.
- Social Media Management: Oversee and manage our social media profiles, including scheduling posts, engaging with followers, and analyzing performance metrics. Address comments and messages promptly and professionally.
- SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and drive organic traffic. Manage and optimize paid search campaigns (SEM) to achieve targeted traffic and conversions.
- Analytics and Reporting:



Track and analyze the performance of digital marketing initiatives using tools like Google Analytics. Prepare detailed reports and provide actionable insights to enhance campaign effectiveness.
- Collaborate with Teams: Work closely with various teams, including sales, design, and product, to ensure marketing strategies align with company objectives. Contribute to strategic planning and brainstorming sessions.
- Stay Updated with Trends: Keep abreast of the latest trends and developments in digital marketing. Propose and implement new strategies to stay competitive in the industry.
- Budget Management: Oversee and manage digital marketing budgets, ensuring effective allocation and tracking to maximize return on investment (ROI)

Skills & Qualifications

- Proven experience as a Digital Marketing Specialist or similar role with a successful track record of digital marketing campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads,Google Analytics, SEO tools, and social media management tools.
- Exceptional written and verbal communication skills with the ability to
- clearly articulate ideas and strategies.
- Strong cooperative skills with a positive attitude. Ability to work
- effectively in a team-oriented environment.
- Strong analytical skills with the ability to interpret data and make
- informed decisions.
- Bachelors degree in Marketing, Communications, Business, or a related field is preferred.

What we offer:

- Competitive salary and benefits.
- A leadership seat in a growing, process-driven organisation with pan-India expansion plans.
- Direct access to and mentorship from senior leadership. Opportunities for professional growth in a collaborative work setting.

Number of Openings: 1

Location: Goregaon East, Mumbai

Job Type: Full-Time

📌 Digital Marketing Specialist (Mumbai)
🏢 Aditi Tracking Support
📍 Mumbai