Role & responsibilities

Key Responsibilities and KRAs

1. Social Media Planning and Coordination

- Coordinate with the social media agency to plan, review, and finalise the monthly content calendar.
- Ensure timely delivery and publishing of creatives, reels, videos, stories, carousels, and campaign posts.
- Maintain consistency in brand tone, visual identity, messaging, and communication across all digital platforms.
- Coordinate with internal teams, retailers, agencies, and event partners to collect information and content requirements.
- Track content deadlines and proactively follow up with all stakeholders to avoid delays.
- Ensure that approved content is published accurately and as per schedule.

2. Hands-On Content Creation

- Independently create social media content using professional design, video-editing, and content-creation software.
- Conceptualise, shoot, edit, and deliver reels, promotional videos, event highlights, interviews, brand-launch videos, and trend-based content.
- Create static posts, carousels, stories, banners, digital advertisements, thumbnails, and other social media assets.
- Adapt and resize content for Instagram, Facebook, YouTube, LinkedIn, websites, digital screens, and other platforms.
- Use templates, transitions, motion graphics, text animations, music, subtitles, and visual effects to improve content quality.
- Ensure that content is visually appealing, brand-aligned, technically correct, and ready for publishing.

3. Video Production and Editing

- Produce engaging short-form and long-form video content regularly.
- Edit reels, event videos, campaign films, promotional videos, interviews, and behind-the-scenes content.
- Ensure quick turnaround of event highlights, store-launch videos, promotional reels, and real-time content.
- Select suitable footage, music, transitions, graphics, and typography to create high-quality videos.
- Add subtitles, logos, brand elements, call-to-action messages, and platform-specific formats.
- Optimise videos for views, watch time, shares, saves, and audience engagement.
- Maintain an organised library of raw footage, photographs, edited videos, and final content files.

4. Photography and Videography

- Independently handle photography and videography for events, campaigns, mall activities, store launches, promotions, and brand activations.
- Capture high-quality photographs and videos suitable for social media, digital campaigns, public relations, and internal communication.
- Understand lighting, framing, composition, camera movement, audio quality, and mobile-first content creation.
- Edit and enhance photographs using professional software.
- Be available for on-ground shoots, including weekends, evenings, and event days, as required.

5. Social Media Growth and Engagement

- Support the growth of followers, reach, impressions, engagement rate, video views, shares, saves, and interactions across social platforms.
- Monitor comments, messages, tags, mentions, and audience responses.
- Identify trending formats, sounds, topics,



hashtags, and content opportunities relevant to the brand.
- Recommend content improvements based on performance data and audience behaviour.
- Benchmark competitor and industry content to identify new ideas and best practices.
- Support community engagement and ensure timely responses in coordination with the concerned teams.

6. Creative Development and Campaign Execution

- Support the ideation and execution of digital campaigns, events, seasonal promotions, contests, retailer campaigns, and brand launches.
- Convert marketing briefs into visually engaging creatives and content.
- Create campaign mood boards, content references, storyboards, shot lists, and reel concepts.
- Ensure high creative quality even while working within short timelines.
- Make quick revisions and adaptations based on feedback from management and stakeholders.
- Support urgent creative and content requirements without compromising accuracy or brand standards.

7. Event and On-Ground Content Coverage

- Ensure complete content coverage of key events, promotions, store openings, launches, and mall activities.
- Plan and deliver pre-event teasers, countdown posts, live updates, stories, reels, and post-event highlights.
- Coordinate photographers, videographers, influencers, agencies, and event teams wherever required.
- Capture and publish real-time social media content during events.
- Deliver edited event highlights within the defined turnaround time.
- Ensure all important event moments, branding elements, audience interactions, and partner visibility are captured.

8. Digital Marketing Support

- Support the planning and execution of paid campaigns across Meta, Google, YouTube, and other digital platforms.
- Coordinate with digital agencies for campaign creatives, targeting, budgets, timelines, and performance reports.
- Understand campaign objectives such as reach, engagement, video views, traffic, lead generation, and conversions.
- Monitor campaign performance and recommend creative or content optimisations.
- Support influencer collaborations, digital partnerships, and online promotional activities.

Software and Technical Skills

The candidate must have hands-on proficiency in:

- Adobe Photoshop
- Adobe Illustrator
- Canva
- DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, or equivalent video-editing software
- Adobe After Effects or equivalent motion-graphics software
- Adobe Lightroom or equivalent photo-editing software
- CapCut or other mobile video-editing applications
- Meta Business Suite
- Social media scheduling and analytics tools
- Google Workspace and Microsoft Office





Knowledge of AI-assisted content-creation tools for image enhancement, video editing, caption development, resizing, background removal, and content adaptation will be an added advantage.

Required Skills and Competencies

- Strong hands-on design, video-editing, photography, and videography skills.
- Ability to independently create content from concept to final delivery.
- Excellent understanding of Instagram, Facebook, YouTube, LinkedIn, and emerging digital platforms.
- Strong understanding of reels, stories, carousels, thumbnails, short-form videos, and platform-specific content formats.
- Ability to work quickly and deliver high-quality content within strict timelines.
- Strong sense of visual aesthetics, typography, colour, composition, and storytelling.
- Ability to manage multiple assignments, campaigns, and deadlines simultaneously.
- Strong coordination and follow-up skills.
- Ability to take ownership and work with minimum supervision.
- Willingness to work on-ground during events, launches, weekends, or extended hours when required.
- Strong attention to detail and accuracy.
- Ability to respond positively to feedback and make quick revisions.
- Good written and verbal communication skills.
- Understanding of digital marketing, paid media, analytics, and content performance.

Key Performance Expectations

The candidate will be evaluated on:

- Timely delivery of creatives, videos, reels, and campaign content.
- Speed and quality of content execution.
- Ability to independently shoot, design, edit, and publish content.
- Adherence to the approved monthly content calendar.
- Turnaround time for event and launch-related content.
- Growth in reach, engagement, followers, video views, shares, and saves.
- Consistency in brand tone and visual identity.
- Quality and completeness of event coverage.
- Ability to manage urgent requirements and last-minute changes.
- Coordination with agencies, retailers, internal teams, and external partners.
- Effective use of creative software and digital tools.
- Ownership, responsiveness, and ability to meet committed deadlines.

Educational Qualification

- Bachelors degree in marketing, Mass Communication, Digital Media, Advertising, Graphic Design, Visual Communication, or a related field.
- Relevant skilled certifications in graphic design, video editing, digital marketing, photography, or social media will be an advantage.

Experience

- 1–3 years of relevant experience in social media, content creation, digital marketing, graphic design, video editing, photography, or brand communication.

Preferred candidate profile

Candidate Profile

We are looking for a quick, creative, and dependable content qualified who can transform ideas into high-quality content within tight timelines. The candidate should not be dependent entirely on external agencies and must be comfortable personally handling shoots, designing creatives, editing videos, making revisions, and delivering final content on time.

📌 Assistant Manager- Marketing & Social Media (Pune)
🏢 City
📍 Pune