Growth And Channel Manager
The Growth and Channel Manager will be responsible for accelerating revenue growth for Gopala, a leading premium FMCG and retail brand offering traditional Indian sweets, savories, dairy, and bakery products. The role blends strategy, execution, analytics, and channel development, focusing on:

1. Driving store-level growth through campaigns, promotions, and experience innovation, and
2. Expanding Gopalas presence on modern commerce channels such as Blinkit, Zepto, Instamart, and Amazon.

This is a high-ownership role suited for someone with a growth mindset, robust commercial acumen, and the ability to work across brand, sales, and operations.

Key Responsibilities
1. Retail Growth & Performance

- Analyze store-level sales trends, customer behavior, and product performance to identify growth levers.
- Drive store marketing campaigns, cross-selling, and upselling initiatives.
- Partner with operations to improve conversion rates, repeat footfall, and AOV (Average Order Value).
- Pilot and scale new store formats, limited-edition SKUs, or festival-based campaigns.
- Benchmark best practices across other premium food and retail brands.

2. Channel Expansion Q-Commerce (Blinkit, Instamart, Zepto, etc.)

- Build and manage relationships with Q-commerce category managers and buyers.
- Define assortment strategy, pricing, and visibility plans across platforms.
- Optimize product listings, pack sizes, and fulfillment models (dark store, hub, direct).
- Monitor platform analytics (sell-through, conversion, stock-outs) and implement corrective actions.
- Negotiate joint marketing campaigns and visibility investments to drive higher throughput.

3.



E-commerce Development Amazon, Flipkart, BigBasket, etc.

- Set up and optimize Gopalas brand store and product catalog across e-commerce platforms.
- Drive SEO, performance marketing, ratings/reviews, and A+ content for digital sales.
- Coordinate with supply chain for inventory availability, freshness, and fulfillment performance.
- Track CAC, ROAS, and contribution margins for all digital channels.

4. Analytics, Insights & Growth Strategy

- Develop and maintain a growth dashboard tracking sales, customer cohorts, channel mix, and retention metrics.
- Identify micro-market opportunities and white spaces for new channel entry.
- Evaluate partnerships with aggregators, food-tech, gifting, and subscription platforms.
- Work closely with marketing to ensure brand coherence across online and offline touchpoints.
- Create data-led business cases for new initiatives and measure ROI post-implementation.

5. Cross-functional Collaboration

- Partner with Marketing for campaigns and content aligned with brand positioning.
- Collaborate with Supply Chain & Production to ensure product availability and freshness across channels.
- Align with Finance on profitability targets, trade spends, and pricing strategies.




- Work with Tech/CRM teams to implement customer retention programs and digital engagement tools.

Key Performance Indicators (KPIs)

- Sales growth (%) in retail and recent-age channels
- Contribution margin improvement across channels
- Customer acquisition and retention rate
- Channel penetration (no. of cities/platforms onboarded)
- Marketing ROI (CAC vs. LTV)
- Platform ranking and visibility metrics on Q-commerce & e-commerce

Skills & Competencies
Core Competencies

- Proven track record in channel development, growth marketing, or e-commerce management
- Deep understanding of Q-commerce and D2C ecosystems
- Strong analytical capability proficiency in Excel, Google Data Studio, or Power BI
- Commercial acumen ability to balance growth with profitability
- Negotiation and stakeholder management skills
- Passion for brand building and consumer insights
- Execution bias with entrepreneurial agility

Desirable Technical Skills

- Experience using e-commerce dashboards and ERP, CRM systems
- Familiarity with SKU-level profitability and contribution analytics
- Working knowledge of performance marketing metrics (ROAS, CTR, AOV)

Ideal Candidate Profile

- 46 years of experience in FMCG, food retail, or D2C/e-commerce environment
- Prior experience with Q-commerce platforms (Blinkit, Zepto, Instamart) or Amazon/FMCG account management preferred
- MBA or equivalent degree in Marketing, Business, or Operations from a reputed institution
- Entrepreneurial mindset with a bias for action and comfort in high-growth, unstructured environments
- Strong interpersonal skills; ability to work seamlessly across teams

📌 Growth And Channel Manager (New Delhi)
🏢 Gopala Fresh Produce
📍 New Delhi