As a Senior Product Marketing Specialist, you will own product messaging, positioning, product launches, sales enablement, and GTM content for SearchUnify's AI-powered products. You will work closely with Product Management, Sales, Customer Success, and Demand Generation teams to ensure every product release and campaign clearly communicates business value. This role is ideal for someone who enjoys storytelling backed by product knowledge and understands how enterprise technology buyers evaluate AI solutions.

Key Responsibilities:

Product Positioning & Messaging Develop differentiated messaging and positioning for SearchUnify products and platform capabilities. Build messaging frameworks for recent features, AI capabilities, integrations, and platform enhancements. Create value propositions for different buyer personas including Support Leaders, CIOs, Customer Success leaders, and IT executives. Act as the ultimate brand custodian to ensure core product positioning is seamlessly integrated across our website, ad campaigns, events, and technical documentation. Go-to-Market Strategy Lead the end-to-end strategic planning and cross-functional execution of quarterly product launches and major feature releases. Conceptualize and produce the high-value GTM assets required to support the buyer journey, including: Product pages Solution briefs Datasheets Release notes Email campaigns Webinar messaging Content Development Create high-quality technical and marketing content such as:



Blogs Whitepapers eBooks Customer success stories Competitive comparison pages AI thought leadership articles Product videos and scripts Webinar presentations Competitive Intelligence Track competitors in AI-powered customer support, enterprise search, knowledge management, and customer service automation. Develop competitive battle cards and differentiation strategies. Monitor market trends, analyst reports, and emerging AI technologies. Customer & Market Research Gather customer insights through interviews, surveys, and win/loss analysis. Collaborate with Product Management to incorporate customer feedback into product messaging. Identify new market opportunities and evolving customer needs. Cross-functional Collaboration Partner closely with: Product Management Sales Customer Success Demand Generation Design Content Marketing Executive Leadership to align messaging, campaigns, and product strategy. Required Qualifications Bachelor's degree in Marketing, Business, Engineering, or a related field. 5 to 8 years of experience in Product Marketing, preferably in B2B SaaS. Experience marketing enterprise software, AI, Customer Support, CRM, Search, or Knowledge Management solutions. Excellent written and verbal communication skills. Strong storytelling and presentation abilities. Experience creating GTM assets and managing product launches. Ability to translate technical concepts into business outcomes. Strong stakeholder management skills. Analytical mindset with the ability to leverage customer insights and campaign performance data.

📌 Product Marketing Specialist (Panchkula)
🏢 grazitti interactive
📍 Panchkula