Role & responsibilities

Digital Marketing & Graphic Design Specialist

Job Summary

We are seeking a creative and results-driven Digital Marketing & Graphic Design Specialist to manage our digital presence, create engaging visual content, and execute marketing campaigns that enhance brand awareness and generate leads. The ideal candidate should have solid expertise in graphic design, social media marketing, campaign management, branding, and marketing analytics.

Key Responsibilities

Graphic Design & Branding

- Design professional logos, brand identities, and corporate marketing materials.
- Create visually appealing social media posts, banners, flyers, brochures, presentations, and advertisements.
- Develop creative concepts and designs aligned with company branding guidelines.
- Produce digital and print-ready artwork for marketing and promotional activities.
- Design website graphics, landing page visuals, and email marketing creatives.
- Maintain consistency in brand messaging and visual identity across all platforms.

Digital Marketing

- Develop and implement digital marketing strategies to increase brand visibility and lead generation.
- Manage and optimize social media platforms including LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and TikTok.
- Plan, create, and schedule engaging content for social media and digital channels.
- Execute paid advertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Monitor campaign performance and optimize strategies to improve ROI.
- Conduct competitor analysis and market research to identify opportunities.

Campaign Management

- Plan and execute online marketing campaigns from concept to completion.
- Create targeted audience segments and marketing funnels.
- Manage lead generation campaigns and conversion optimization activities.
- Coordinate promotional campaigns, product launches,



and brand awareness initiatives.
- Track campaign budgets and ensure efficient utilization of marketing resources.

SEO & Website Management

- Implement Search Engine Optimization (SEO) strategies to improve website rankings.
- Conduct keyword research and optimize website content.
- Monitor website traffic, user engagement, and conversion metrics.
- Work with web developers to enhance website functionality and user experience.

Analytics & Reporting

- Monitor and analyze marketing performance using tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Google Search Console.
- Prepare weekly and monthly reports on campaign performance, website traffic, lead generation, and ROI.
- Provide actionable insights and recommendations for continuous improvement.
- Track key performance indicators (KPIs) and marketing objectives.

Qualifications

- Bachelor's Degree in Marketing, Digital Marketing, Graphic Design, Mass Communication, Business Administration, or a related field.
- Professional certifications in Digital Marketing, Google Ads, SEO, Graphic Design, or Social Media Marketing are an advantage.

Preferred candidate profile

Experience Requirements

- Minimum 35 years of experience in Digital Marketing and Graphic Design.
- Proven experience in creating logos, branding materials, and digital marketing campaigns.
- Experience managing social media platforms and paid advertising campaigns.
- Strong portfolio showcasing graphic design and marketing projects.

Technical Skills

- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Canva Pro and other design tools.
- Google Ads and Google Analytics.
- Meta Ads Manager (Facebook & Instagram).
- LinkedIn Campaign Manager.
- SEO tools such as SEMrush, Ahrefs, or Moz.
- Microsoft Office Suite and presentation tools.
- Basic knowledge of WordPress and website content management systems.

📌 Digital Marketing & Graphic Design Specialist (Mumbai)
🏢 STAR SERVICES
📍 Mumbai