Lead Social Media Growth Engineer – Meta, Organic Virality & Video Editing

Organisation: Mission Aatmanirbhar Bharat

Location: Mumbai / Surat / Remote / Hybrid

Experience Required: 3–5+ years

Annual Salary: ₹8,40,000–₹12,00,000

Work Arrangement: Flexible remote and hybrid options

About the Role

Mission Aatmanirbhar Bharat is seeking an experienced Lead Social Media Growth Engineer who can transform raw footage and content ideas into high-retention Reels, meaningful engagement, measurable follower growth, and large-scale organic reach.

This is not a conventional social media management role. The selected candidate will combine an understanding of Meta’s content-distribution systems, audience psychology, viral short-form storytelling, performance analytics, and advanced hands-on video editing to drive organic growth across Instagram and Facebook.

Applicants must have verifiable experience creating, editing, or scaling Reels that have achieved hundreds of thousands or millions of organic views. Experience growing accounts for public figures, celebrities, political leaders, creators, organisations, or major brands will be strongly valued.

Key Responsibilities

- Develop and execute organic growth strategies for Instagram and Facebook.
- Conceptualise, script, edit, publish, and optimise short-form videos.
- Transform raw footage into platform-native Reels with compelling hooks, pacing, captions, transitions, and sound design.
- Research viral formats, audience behaviour, competitor activity, and emerging trends.
- Build repeatable content series and scalable publishing systems.
- Optimise content for reach, watch time, completion rate, replays, shares, saves, comments, and follower conversion.
- Analyse audience retention, skip rates, drop-off points, engagement, and follower-growth data.
- Test hooks, thumbnails, captions, video lengths, publishing times, and storytelling formats.
- Repurpose interviews, speeches, podcasts, events, and long-form footage into short-form content.
- Build engaged online communities and encourage meaningful audience interaction.
- Collaborate with leadership, researchers, designers, videographers, presenters, and content teams.
- Maintain consistency in messaging, brand identity, visual quality, and editorial standards.
- Present regular performance reports and actionable growth recommendations.

Must-Have Qualifications
- At least 3–5 years of relevant experience in social media growth, video editing, short-form content strategy, or digital audience development.
- A verifiable portfolio containing Instagram or Facebook Reels with hundreds of thousands or millions of organic views.
- Proven success growing followers, reach, or engagement for a public figure, creator, organisation, political leader, celebrity, or recognised brand.
- Advanced hands-on short-form video-editing skills.
- Strong knowledge of hooks, storytelling, pacing, captions, sound design, and audience retention.
- Working knowledge of Meta’s content-distribution systems and platform analytics.
- Ability to interpret watch time, retention graphs, skip rates, reach, engagement, and follower-conversion data.
- Experience managing content from ideation and scripting through editing, publication, and optimisation.




- Strong understanding of audience psychology and shareable content.
- Ability to distinguish meaningful growth indicators from vanity metrics.
- Ability to work independently, manage deadlines, and take ownership of measurable outcomes.

Applicants must clearly identify which portfolio videos or campaigns they personally conceptualised, scripted, filmed, edited, published, strategically managed, or optimised. Applications without verifiable portfolio and analytics evidence may not be shortlisted.

Preferred Qualifications

- Experience growing an account from an early stage to a substantial audience.
- Experience managing accounts for public figures, celebrities, political leaders, founders, creators, or prominent organisations.
- Proficiency in Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, CapCut, or similar tools.
- Motion-graphics, animation, colour-grading, or advanced caption-design skills.
- Experience editing interviews, speeches, podcasts, events, or documentary-style footage.
- Familiarity with Meta Ads Manager, paid amplification, and performance marketing.
- Experience with creative testing and audience segmentation.
- Strong copywriting skills for hooks, captions, headlines, and calls to action.
- Familiarity with YouTube Shorts or other short-form platforms.
- Experience guiding videographers, editors, or on-camera talent.
- Fluency in Hindi or additional Indian languages.
- Availability for occasional shoots, meetings, or events.

Salary and Benefits
- Annual salary of ₹8,40,000–₹12,00,000 , based on relevant experience, portfolio quality, technical capability, and demonstrated results.
- No compensation bar for an exceptionally qualified candidate.
- Flexible work arrangements.
- Remote and hybrid work options.
- Opportunity to work from Mumbai or Surat.
- High ownership of social media growth, creative execution, and content performance.
- Exposure to visible campaigns, programmes, events, and public-interest initiatives.
- Scope to experiment with new content formats, tools, and growth strategies.
- Opportunities for long-term professional development based on performance.

Additional benefits, equipment support, leave provisions, performance incentives, and travel reimbursement will be discussed with shortlisted candidates and confirmed in the final written offer.

Success Measures

Performance may be evaluated using:
- Organic reach and video views
- Average watch time and completion rate
- Audience retention and replay rate
- Shares, saves, comments, and profile visits
- Follower growth and follower-conversion rate
- Quality and consistency of content output
- Performance of recurring content formats
- Growth of the engaged online community
- Improvement in content-production efficiency
- Contribution to campaign and organisational goals





Application Requirements Please email the following to [email protected] :

1. Updated résumé
2. Strongest social media and video-editing portfolio
3. Account-growth case studies
4. Links to high-performing Reels or short-form videos
5. Screenshots or exports of relevant analytics
6. Before-and-after account-growth data, where available
7. Details of accounts, public figures, brands, or organisations previously managed
8. A transparent explanation of your personal contribution to each example
9. Current location and availability
10. Current and expected salary

Email subject: Application – Lead Social Media Growth Engineer For each portfolio example, please mention the account, engagement period, starting and ending follower count, organic views or reach, strategy used, editing tools, personal contribution, and measurable results. Confidential information may be anonymised, provided the applicant’s contribution and results can still be reasonably verified.

Hiring Process The selection process will begin with a résumé, portfolio, case-study, and analytics review .

Shortlisted candidates may then be invited for:

1. An initial screening conversation
2. A detailed portfolio and account-growth discussion
3. A practical video-editing, content-strategy, or analytics assessment, where required
4. A final discussion covering responsibilities, performance expectations, salary, and work arrangements
5. Reference or experience verification, where applicable

Candidates may be asked to explain the strategy, editing decisions, analytics, and personal contribution behind selected portfolio examples. Only shortlisted applicants may be contacted. The process may be adjusted based on application volume and role requirements.

Equal Opportunity

Mission Aatmanirbhar Bharat follows a fair, respectful, and merit-based hiring process.

Applicants will be evaluated based on relevant experience, technical capability, creativity, portfolio quality, integrity, and demonstrated outcomes. Qualified candidates from all backgrounds are encouraged to apply.

Applicant Privacy

Information submitted during the application process will be used only for recruitment, candidate evaluation, reference verification, and employment-related communication.

Application materials may be reviewed by authorised team members and relevant hiring stakeholders. Applicant information will not be sold or used for unrelated marketing purposes.

Applicants should not submit unnecessary sensitive information during the initial application stage, including government identification numbers, banking details, passwords, or financial-account information.

Application records may be retained for a reasonable period for recruitment, compliance, and consideration for relevant future opportunities.

Applicants may request correction or deletion of their information by contacting [email protected] , subject to legitimate legal or operational retention requirements.

Important Notice

Mission Aatmanirbhar Bharat does not require applicants to make any payment to apply, participate in the hiring process, or receive an employment offer.

Applicants should report any suspicious communication claiming otherwise.

📌 Lead Social Media Growth Engineer – Meta, Organic Virality & Video Editing (Surat)
🏢 Mission 2030 | Aatmnirbhar Bharat
📍 Surat