Job Purpose The Key Accounts Manager will be responsible for managing and growing strategic customer accounts in the Construction Chemicals segment. The role focuses on driving sales through project specification, institutional selling, and relationship management with contractors, builders, developers, consultants, architects, government bodies, and key channel partners across Ludhiana and nearby markets.

Key Responsibilities

Key Account Management

- Develop and maintain relationships with key accounts, including builders, contractors, developers, infrastructure companies, government departments, and industrial customers.

- Prepare account plans to maximize business opportunities and customer retention.

- Negotiate commercial agreements and ensure long-term partnerships.

Business Development

- Identify and convert current business opportunities in residential, commercial, industrial, and infrastructure projects.

- Generate demand through project tracking and specification selling.

- Expand business with existing customers through cross-selling and upselling of construction chemical solutions.

Project Sales

- Track upcoming and ongoing construction projects.

- Coordinate with architects,



consultants, structural engineers, project management consultants (PMCs), and contractors to secure product approvals and specifications.

- Drive conversion of specifications into purchase orders.

Channel & Distributor Management

- Collaborate with distributors and dealers to ensure product availability.

- Support channel partners with technical presentations, product training, and sales initiatives.

- Monitor inventory and improve secondary sales.

Technical & Customer Support

- Work closely with technical service teams for product demonstrations, trials, and site support.

- Resolve customer issues promptly and ensure high levels of customer satisfaction.

Market Intelligence

- Monitor competitor products, pricing, market trends, and project opportunities.

- Provide market insights and recommend strategies to improve market share.

Sales Planning & Reporting

- Prepare sales forecasts, pipeline reports, and monthly business reviews.

- Ensure timely collections and maintain healthy receivables.

- Maintain CRM and MIS reports accurately.

📌 Key Accounts Manager Construction Chemical (Ludhiana)
🏢 berger paints
📍 Ludhiana