People & Careers International Tyres Names William Farrow as BDM Published: June 6, 2026 Author: James Lockwood International Tyres has appointed William Farrow as business development manager, adding further sales experience to its UK trade team. Farrow joins with a background across automotive, tobacco and tyre sector sales, most recently with ATS, and will be introduced to the company’s customers and suppliers over the coming weeks. A trade-facing appointment The appointment gives International Tyres another customer-facing sales lead as wholesalers and distributors compete on service, availability and trade relationships.

The company said Farrow brings “a wealth of sales experience” and a proven record in business development.

International

Tyres said it was “delighted to have him on board” and looked forward to introducing him to customers and suppliers in the months ahead.

William

Farrow, Business Development Manager at International Tyres and Trading Limited, said: “Following the wind down of ATS Euromaster, I’m excited to announce that I have now joined International Tyres and Trading Limited as Business Development Manager, covering the middle of the UK. Working with fantastic manufacturers to provide a seamless customer journey and the ultimate fitment, this is an exciting opportunity for me to bring my knowledge of fleet and service to the HGV wholesale market. I’m looking forward to supporting both local independent and national service providers, while further expanding my industry knowledge in the wonderful world of tyres. Thank you to Rich Allen for the opportunity to join such a fantastic and welcoming team, and to all my former colleagues at ATS, who I wish nothing but the best for the future. I hope our paths may cross again.” Why the move matters The timing is relevant for the wider tyre trade because experienced sales staff remain in demand across wholesale, retail and fast-fit channels.



Tyre News recently reported that International Tyres had also appointed Daniel Koumi as business development manager, pointing to a broader strengthening of its sales operation. ‍ ‍ Tagged with: International Tyres, William Farrow, business development manager, tyre wholesale, tyre distribution, tyre sales, ATS, tyre trade, UK tyre industry, tyre retail ‍ Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open Recent Route to Rubber Decarbonisation People &

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