Job Summary/Your Role in a Nutshell:

We are looking for an experienced Marketing Technology Lead to head our MarTech & Marketing Automation practice, bringing deep, hands-on expertise across leading marketing automation platforms, robust leadership to manage a cross-functional technology and analytics team, and the business acumen to own client relationships, P&L;, and delivery.

This is a client-facing leadership role driving marketing technology strategy, execution excellence, and business growth for clients across North America, APAC, UK, EMEA, and India.

What youll do:

Responsibility for Marketing Automation practice:

- Lead and mentor the Marketing Technology team, driving best practices and technical excellence.
- Provide hands-on expertise across major marketing automation platforms — Salesforce Marketing Cloud, Marketo, HubSpot, and Adobe Campaign.
- Oversee end-to-end delivery of marketing automation programs — platform strategy, campaign architecture, journey orchestration, lead lifecycle management, segmentation, personalization, and CRM/CDP integration.
- Guide the team on platform implementation, migration, optimization, and troubleshooting, and keep them current on evolving capabilities and best practices across the marketing automation landscape.
- Act as the primary technical escalation point for complex marketing automation challenges.
- Define and enforce governance, QA, and compliance standards (data privacy, deliverability, CAN-SPAM/GDPR, etc.) across automation workflows.

Responsibility for Digital Analytics practice:

- Provide leadership and direction to the Digital Analytics competency within the practice.
- Ensure alignment between marketing automation initiatives and analytics/measurement strategy to support data-driven decisions.
- Mentor the Digital Analytics team to review performance, resourcing, and quality of analytics deliverables.

Client & Stakeholder Management

- Serve as the senior point of contact for client stakeholders across North America, APAC, UK, and EMEA,



ensuring high client satisfaction while staying mindful of regional nuances, time zones, and working styles.
- Proactively identify and resolve risks or gaps in service delivery to maintain client trust.
- Conduct regular business reviews with clients to align on goals, performance, and roadmap.

Business & Sales Enablement

- Collaborate with the sales team on prospect discussions, articulating the practice's offerings, capabilities, and value proposition.
- Support pre-sales activities including solutioning, effort estimation, and proposal development for new business opportunities.
- Identify upsell/cross-sell opportunities within existing accounts in coordination with account and sales teams.

P&L; & Commercial Management

- Own end-to-end P&L; for the MarTech practice — revenue tracking, cost management, and margin optimization.
- Oversee monthly client invoicing, ensuring accuracy and timely billing.
- Monitor utilization, resourcing, and delivery efficiency across engagements to meet financial and operational targets.

What you need:

- Minimum 10 years of total experience
- Minimum 8 years in marketing technology, including 5+ years hands-on with at least one of platforms including Salesforce Marketing Cloud, Marketo, HubSpot, Adobe Campaign, CleverTap, or MoEngage.
- Good understanding of digital analytics and how it integrates with marketing technology, including familiarity with visualization tools (Power BI, Tableau) and reporting automation; hands-on analytics experience is a plus but not mandatory.
- Demonstrated experience managing P&L;, invoicing, and commercial aspects of a practice or business unit.
- Experience working with global clients across multiple regions, with cultural and time-zone sensitivity.
- Strong stakeholder management and communication skills, with experience presenting to senior client stakeholders.
- Experience supporting sales/pre-sales conversations and articulating technical capabilities to prospects.
- Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput.

📌 Marketing Automation Lead | To THE New (Noida)
🏢 To The New
📍 Noida