CTC: 8 – 14 LPA

Location: Saki Naka

Company: Flo Mattress Role Overview : Flo Mattress is hiring an Influencer Marketing Manager with a robust grip on South Indian culture, virality triggers, and regional trend cycles. The role is centered on influencer management, content direction, and scripting, backed by a performance-first mindset.

Key Responsibilities : Influencer Strategy & execution: Own influencer acquisition and management across Karnataka, Telangana, Andhra Pradesh, TamilNadu, and Kerala.

Identify creators with authentic cultural relevance and strong potential for virality.

Negotiate deliverables and pricing with a focus on ROI and cost efficiency.

Run campaigns end-to-end: briefing, coordination, deliverables, timelines, and performance review.

Maintain a structured creator pipeline backed by data and trend insights. Content , Scripting & Cultural Alignment : Write culturally contextual scripts suited to South-Indian humor, lifestyle, and communication style.

Adapt messaging to match regional nuances without losing brand consistency.

Review creator concepts, scripts, cuts, and final outputs for clarity and quality.

Collaborate with internal creative teams to build scalable content assets. Virality ,Trends & Analysis Track cultural moments, regional virality patterns, meme cycles, and platform-specific trends.

Translate trend insights into creator briefs, content angles, and campaign hooks.





Map key regional communities and creator categories to spot emerging opportunities.

Build a regular insights loop for the brand and performance teams.

Performance & Reporting: Track performance metrics (CPM, CPV, CTR, CAC, ROI) across all influencer spends.

Build weekly and monthly dashboards with clear insights and recommendations.

Maintain a data-led repository of creators, pricing, performance history, and benchmarks.

Run A/B tests on scripts, creators, formats, and content styles. Cross-Functional Collaboration: Work with brand, performance, and product teams to align content and messaging.

Integrate regional consumer insights into scripts and briefs.

Ensure all creator content adheres to brand guidelines, compliance rules, and deadlines.

Required Skills

4–6+ years of experience in influencer marketing or creator management (D2C preferred).

Deep understanding of South-Indian cultural cues, trends, and creator ecosystems.

Strong scriptwriting and content ideation capability.

Skilled negotiator with strong communication and analytical skills.

Ability to manage high-volume creator operations with discipline and structure.

Language

Requirement (Mandatory) : Candidate must be fluent in minimum 2 of the following languages:

Kannada

Telugu ( Mandatory ) Tamil

Malayalam (Fluency will be evaluated as part of the hiring process.)

📌 Influencer Marketing Manager (South) (Mumbai)
🏢 Flo Mattress
📍 Mumbai