Job Opening: Area Sales Executive (ASE) - HORECA Sales

Location: Goa

Experience: 5-9 Years

Qualification: Graduate in any discipline (MBA/PGDM in Sales or Marketing preferred)

Industry: FMCG (Tea/Beverage Preferred)

Job Summary : We are looking for a dynamic and result-oriented Area Sales Executive (ASE) to drive business growth in the HORECA (Hotels, Restaurants, Cafs & Catering) segment across Goa . The ideal candidate should have strong experience in FMCG sales, distributor management, key account handling, and business development within the HORECA channel.
Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Develop new business across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens, Banquets, Resorts, Institutions, and Corporate Clients.
- Build and maintain strong relationships with key customers and decision-makers.
- Manage distributors, dealers, and stockists to ensure market coverage and product availability.
- Execute promotional activities, product sampling, and customer engagement initiatives.
- Identify new business opportunities through market mapping and competitor analysis.
- Ensure timely order processing, payment collection,



and credit control.
- Prepare sales reports, forecasts, and market intelligence.
- Coordinate with internal teams to ensure excellent customer service.
- Travel extensively within the assigned territory.

Required Skills & Experience

- 5-9 years of experience in HORECA Sales within FMCG, Tea, Beverage, Coffee, Food & Beverage .
- Robust understanding of the HORECA market in Goa .
- Excellent communication, negotiation, and relationship management skills.
- Proven track record in achieving sales targets and business expansion.
- Experience in distributor management, channel sales, and key account management.
- Proficiency in MS Office and sales reporting tools.
- Willingness to travel extensively.

Preferred Candidate

- Experience in the Tea, Coffee, Beverage, or Food industry.
- Existing network with Hotels, Restaurants, Cafs, Caterers, Institutions, and Hospitality Chains.
- Knowledge of regional languages is an added advantage.

Interested candidates can share their updated CVs at:

[email protected]

📌 Area Sales Executive - HoReCa | Goa (South Goa)
🏢 Madhu Jayanti International
📍 South Goa