The HORECA Sales Representative or Manager grows brand presence and hits revenue goals by onboarding new hospitality accounts, maintaining relationships with current clients, and ensuring steady productions

Key Responsibilities

- Recent Business Acquisition: Prospect and pitch hotels, restaurants, cafs, cloud kitchens, and catering companies to add products to menus or operations.
- Account Management: Oversee client accounts, track usage and billing cycles, and encourage upselling or cross-selling.
- Relationship Building: Network with chefs, culinary consultants, and purchasing managers to understand operational needs.
- Market Research: Monitor local competitor pricing, menu trends, and industry shifts.
- Cross-Functional Coordination: Work with supply chain and logistics teams to guarantee timely product delivery and inventory forecasting.
- Sales Reporting:



Maintain accurate pipeline records using CRM systems and submit regular sales forecasts.

Key Requirements & Qualifications

- Education: Bachelors degree in Business, Marketing, Hospitality Management, or a related field.
- Experience: 2 to 5+ years of proven B2B or field sales experience within FMCG, food service, or the HORECA sector.
- Industry Knowledge: Strong familiarity with kitchen workflows, hospitality operations, and supply expectations.
- Soft Skills: Excellent negotiation, presentation, and interpersonal communication capabilities.
- Mobility: Willingness to travel locally within an assigned territory for client visits and product demos.

Regards

Somi Ghosh

(phone hidden)

📌 Horeca Business Development Executive (Delhi)
🏢 Fresca Foods
📍 Delhi