Job Title – Senior Executive / Assistant Manager – Merchandising (D2C)

Location – Howrah

Industry – Apparel / Kids Wear / Fashion Retail

Experience Required – 5+ Years (preferably in apparel/kids wear with D2C merchandising exposure)

Salary – Up to 10 LPA

Job Summary

The Senior Executive / Assistant Manager – Merchandising (D2C) plays a pivotal role in driving the end-to-end merchandising strategy for the Direct-to-Consumer channel of a leading kids wear brand. This position is responsible for shaping product assortments, optimizing vendor partnerships, and executing data-driven merchandising plans that align with business growth objectives. The role demands a deep understanding of market trends, consumer behavior, and retail dynamics, with a focus on enhancing sell-through, margin performance, and category profitability. The ideal candidate will be a proactive problem-solver with strong analytical skills, cross-functional collaboration experience, and a proven track record in apparel merchandising within the D2C space.

Key Responsibilities

- Support the development and execution of annual buying plans aligned with business volume and value targets.

- Coordinate with vendors and suppliers to ensure timely sourcing, quality compliance,



and cost-effective procurement.

- Assist in supplier evaluation, performance tracking, and continuous improvement initiatives.

- Contribute to the creation of seasonal product ranges based on market insights, trend analysis, and consumer demand.

- Implement and monitor merchandising strategies tailored for D2C channels to maximize sales and profitability.

- Conduct competitor benchmarking, market research, and trend forecasting to inform product planning.

- Maintain a balanced and optimized assortment mix across pricing tiers, product quality, and style variety.

Requirements

- Minimum 5 years of experience in merchandising within apparel or fashion retail.

- Prior experience in kids wear or D2C merchandising is preferred.

- Proven experience in vendor management, sourcing coordination, and assortment planning.

- Robust understanding of pricing strategy, inventory turnover, and sell-through analysis.

- Proficiency in data analysis, forecasting tools, and retail planning systems.

Education

- Graduate in Fashion / Apparel / Textile Design

- Fashion Management or MBA (Retail/Fashion) preferred

📌 Hiring || Senior Manager – MerchandisingC) (Howrah)
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📍 Howrah