We are looking for a proactive and detail-oriented Retail Marketing Intern to support the
planning and execution of BTL and ATL initiatives across Helios and Titan World stores. This role
offers hands-on exposure to retail marketing, from ideation to on-ground execution.
Key Responsibilities
- Activation Planning & Ideation
- Support in conceptualising in-store activations and thematic campaigns for
upcoming months
- Assist in building forward-looking monthly and quarterly plans
- Campaign Calendar Management
- Help create and maintain a structured quarterly marketing calendar (BTL & ATL)
- Track timelines and ensure alignment with execution schedules
- Vendor & Agency Coordination
- Identify and shortlist vendors/agencies for campaign execution
- Coordinate for briefings, follow-ups, and timely delivery of requirements
- Cross-functional Collaboration
- Engage with Regional Teams, ABMs,
and Store Teams to gather inputs prior to
execution
- Ensure clarity and alignment on activation requirements
- Execution & Follow-ups
- Support the rollout of campaigns and in-store activations
- Follow up post-activation for feedback and basic performance tracking
Skills & Qualifications
- Basic proficiency in Microsoft Excel (tracking sheets, simple reporting)
- Strong communication and coordination skills
Sensitivity: Internal
- Good organisational ability and attention to detail
- Interest in retail marketing, events, and brand activations
- Proactive attitude with the ability to manage multiple tasks
What You’ll Gain
- Exposure to end-to-end retail marketing (ATL & BTL)
- Hands-on experience in campaign planning, vendor management, and execution
- Opportunity to work closely with cross-functional teams and retail networks
- Real-time understanding of store-level marketing and consumer engagement