Company Description KIMS Hospitals (Krishna Institute of Medical Sciences) is one of the largest corporate healthcare groups in India, offering integrated multi-disciplinary care with a focus on tertiary and quaternary services at an affordable cost. The group operates a network of 27 hospitals with over 8,300 beds across Telangana, Andhra Pradesh, Maharashtra, Karnataka, and Kerala.

KIMS Hospitals provides comprehensive healthcare across 25 specialties, including cardiac sciences, oncology, neurosciences, gastric sciences, orthopaedics, organ transplantation, renal sciences, and mother & child care. With a strong presence in key cities and a commitment to quality and accessibility, KIMS Hospitals is a growing healthcare leader seeking professionals who want to impact patient care at scale.

Role Description The Head of Marketing at KIMS Hospitals in Anantapur is a full-time, in office role responsible for leading the hospital’s marketing strategy and execution. This position oversees brand positioning, campaign planning, and promotional activities to drive patient acquisition, retention, and community engagement.

Daily responsibilities include developing and implementing marketing plans, coordinating with clinical and administrative teams, managing external agencies and vendors, and ensuring consistent messaging across digital and offline channels. The role involves monitoring market trends, analyzing performance metrics, managing budgets,



and supporting initiatives that enhance the hospital’s reputation and visibility in the region. The Head of Marketing also leads a team, fosters collaboration, and ensures compliance with organizational guidelines and healthcare marketing regulations.

Qualifications

- Candidates should possess skills in Market Planning and Marketing Management to develop and execute integrated marketing strategies.
- Candidates should possess skills in Market Research to analyze demographics, competition, and patient needs and translate insights into actionable plans.
- Candidates should possess skills in Sales to support patient acquisition initiatives, referral programs, and service line growth.
- Candidates should possess skills in Public Relations to manage media relations, corporate communications, and reputation management.
- Strong leadership and team management capabilities, with experience guiding cross-functional marketing teams.
- Proficiency in digital marketing tools, social media, and campaign analytics relevant to healthcare services.
- Excellent written and verbal communication skills, with the ability to present strategies and results to senior leadership.
- Proven experience in marketing within healthcare or service-oriented industries; hospital marketing experience is an advantage.
- Graduate degree in Marketing, Business Administration, Communications, or a related field; advanced qualifications are preferred.

📌 Head of Marketing (Anantapur)
🏢 KIMS Hospitals
📍 Anantapur