Company Description Bliss GVS Pharma Ltd. is a quick-growing pharmaceutical company focused on developing, manufacturing, and marketing high-quality, affordable formulations for global markets. The organization is a world leader in suppositories and pessaries, with one of the largest product portfolios in these dosage forms and over thirty years of specialized manufacturing experience.

Its facilities are certified cGMP compliant by EU GMP, WHO GMP, OHSAS-18001:2007, and ISO-14001:2004, making it the only EU-GMP certified suppositories manufacturer in India. Bliss GVS also holds segment leadership in anti-malarial products across many African markets, offering an extensive range of Artemisinin-based combination formulations. With ongoing expansion in R&D;, manufacturing, and marketing across more than sixty countries, the company offers a dynamic environment for professionals seeking impactful growth opportunities.

Job Purpose:

To lead and grow the organization’s international formulations business by driving market expansion, regulatory approvals and strategic partnerships across global markets. The role is responsible for delivering sustainable revenue growth, ensuring compliance with international regulatory standards and strengthening the company’s presence in regulated and semi-regulated markets.

Key Accountabilities:

International Marketing Strategy

Develop and implement comprehensive international marketing strategies for pharmaceutical formulations

Define product positioning, branding and go-to-market plans across global markets

Identify high-potential regions and therapeutic segments for portfolio expansion

Marketing Budgeting

Prepare and manage the annual international marketing budget

Allocate budget across markets, products, and promotional activities

Monitor budget utilization and ensure optimal ROI on marketing spend

Track and control marketing expenses in line with business objectives





Evaluate effectiveness of campaigns and optimize cost-performance ratios

Brand Building & Promotion:

Develop marketing campaigns, promotional materials and product messaging

Support participation in international exhibitions, conferences and business forums

Strengthen brand visibility and positioning in global markets

Distributor & Channel Marketing:

Design and drive marketing initiatives through international distributors and partners

Support distributors with promotional inputs, training, and marketing tools

Evaluate distributor performance and optimize channel effectiveness

Sales Enablement & Commercial Support:

Collaborate with sales teams to align marketing strategies with revenue goals

Support pricing strategies, product positioning and tender participation

Track marketing ROI and impact on sales performance

Cross-functional Collaboration:

Work closely with regulatory, supply chain, finance and medical teams

Ensure alignment between marketing strategy and operational execution

Support timely product launches and availability

Compliance & Governance:

Ensure marketing practices comply with international pharma regulations and guidelines

Maintain adherence to ethical promotion standards and company policies

Leadership & Team Management:

Drive lifecycle management of product portfolio including launches, rationalization and expansions

Lead and develop the international marketing team

Drive performance management, capability building and succession planning

Foster innovation and a results-driven marketing culture

Eligibility Criteria / Desired candidate profile:

Bachelor’s Degree in Pharmacy / Life Sciences

MBA / PGDM in Marketing or International Business (preferred)

15+ years of experience in pharmaceutical marketing, with strong exposure to international markets

Proven track record in handling formulation marketing and global portfolio management

Experience across regulated and semi-regulated markets is an advantage

📌 Head of Marketing (Mumbai)
🏢 Bliss GVS Pharma
📍 Mumbai