06 Aug
|
TraveloTech
|
Pune
Job Title: Head of Marketing
Job Type: Remote
Location Preferred: Pune, India
Company: Travelotech.ai
Company Description
Travelotech.ai is a next-generation travel technology company building innovative products for OTAs, travel agencies, DMCs, consolidators, airlines, hotel wholesalers, bed banks, and travel technology companies across the globe.
Our product suite includes
- Hotel Mapping Platform
- Room Mapping Platform
- White Label Travel Booking Platform
- Hotel Search & Booking Engine
- Flight Search & Booking Engine
- TraveloBot (AI-powered Travel Assistant)
- TraveloGenome (Travel Content Intelligence Platform)
- API Integration & Supplier Connectivity Solutions
- Enterprise Travel Technology Solutions
Our mission is to simplify global travel technology through AI, automation, and intelligent data. As we expand globally, we are looking for an experienced marketing leader to build our brand, generate enterprise leads, and establish Travelotech.ai as a recognized travel technology company.
Role Description
We are seeking a highly strategic, execution-focused Head of Marketing to lead all marketing initiatives across our product portfolio.
This role requires someone who understands B2B SaaS, enterprise software, AI products, and preferably the travel technology ecosystem. The ideal candidate will build and execute marketing strategies that generate qualified leads, strengthen our global brand, and accelerate revenue growth.
This is a leadership role with complete ownership of marketing strategy, demand generation, branding, content, digital marketing, product marketing, events, partnerships, and marketing operations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Enterprise experience in B2B marketing.
- Leading marketing teams and contribute individually.
- Experience marketing enterprise SaaS products.
- Strong understanding of demand generation and product marketing.
- Proven experience building marketing from the ground up.
- Excellent written and verbal communication skills.
Key Responsibilities 1) Strategic Marketing
- Develop and execute the company’s global marketing strategy.
- Build Travelotech.ai into a recognized travel technology brand.
- Define product positioning and messaging.
- Create annual marketing plans with measurable KPIs.
- Work closely with founders and sales leadership.
2) Demand Generation Own end-to-end lead generation initiatives including:
- LinkedIn campaigns
- Google Ads
- Email marketing
- SEO
- SEM
- Content marketing
- Webinars
- Industry events
- ABM (Account-Based Marketing)
- Marketing automation
Generate qualified enterprise leads for:
- OTAs
- Travel Agencies
- DMCs
- Hotel Wholesalers
- Bed Banks
- Airlines
- Hospitality Companies
- Corporate Travel Companies
- Travel Tech Companies
3) Product Marketing Develop go-to-market strategies for:
- Hotel Mapping
- Room Mapping
- White Label Booking Platform
- Search & Booking Engine
- Travel APIs
- TraveloBot
- TraveloGenome
- AI Travel Solutions
Responsibilities include:
- Product launches
- Product messaging
- Competitive analysis
- Pricing communication
- Sales enablement
- Case studies
- Product videos
- Product collateral
4) Digital Marketing Own all digital channels including:
- Company website
- SEO strategy
- PPC campaigns
- LinkedIn marketing
- Email campaigns
- Organic content
- Social media
- YouTube
- AI-assisted marketing
- Continuously optimize campaigns based on analytics and ROI.
5) Brand Building Lead initiatives to build a strong global brand through:
- Thought leadership
- PR
- Industry publications
- Podcast participation
- Speaking opportunities
- Awards and recognitions
- Customer success stories
- Analyst relations
6) Content Marketing
Build a content engine including:
- Blogs
- Whitepapers
- Industry reports
- Product guides
- Videos
- Webinars
- Case studies
- Customer testimonials
- Landing pages
- Email campaigns
7) Events & Partnerships Represent Travelotech.ai at:
- Travel conferences
- Technology conferences
- Trade shows
- Hospitality events
- AI events
Develop strategic partnerships with:
- OTAs
- Hotel Chains
- Technology Partners
- System Integrators
- Industry Associations
- Cloud Providers
8) Marketing Operations
Manage:
- Marketing budget
- CRM
- Marketing automation
- Lead lifecycle
- Funnel optimization
- Reporting dashboards
- Campaign analytics
Preferred Qualifications Strong preference for candidates with experience in one or more of:
- Travel Technology
- OTA platforms
- Hotel distribution
- Hospitality technology
- AI products
- SaaS platforms
- Cloud technology
- Enterprise software
Experience with travel industry standards such as hotel mapping, room mapping, booking engines, channel managers, CRS, GDS, or travel APIs is a significant advantage.
Desired Skills
- B2B Marketing
- SaaS Marketing
- Enterprise Sales Enablement
- Product Marketing
- Demand Generation
- Growth Marketing
- Account-Based Marketing (ABM)
- SEO & SEM
- Marketing Automation
- CRM (HubSpot, Salesforce, Zoho)
- Google Analytics
- LinkedIn Campaign Manager
- Google Ads
- Email Marketing
- AI Marketing Tools
- Brand Strategy
- Content Strategy
- Public Relations
- Data Analytics
- Marketing Leadership
Key Performance Indicators (KPIs) Success in this role will be measured by:
- Qualified enterprise leads generated
- Marketing-sourced revenue
- Pipeline contribution
- Website traffic growth
- Organic search rankings
- Conversion rates
- Cost per qualified lead
- Customer acquisition cost (CAC)
- Brand awareness
- Social engagement
- Event ROI
- Product launch success
- Marketing ROI
What We Offer
- Opportunity to build the marketing function from the ground up.
- Work on cutting-edge AI and travel technology products.
- High ownership and decision-making authority.
- Exposure to global travel and hospitality markets.
- Cooperative, entrepreneurial culture.
- Competitive compensation with equity-based incentives.
- Opportunity to grow into a Chief Marketing Officer (CMO) role as the company scales.
Why Join Travelotech.ai? Join us in transforming the future of travel technology through AI, intelligent automation, and innovative digital platforms. If you are passionate about building brands, driving growth, and shaping the future of global travel technology, we’d love to hear from you.
📌 Head of Marketing (Pune)
🏢 TraveloTech
📍 Pune